Associate, Product Marketing

Farther•New York, NY

12h

About The Position

Farther is looking for a high-energy, detail-oriented Product Marketing Associate to join our Product Marketing team. Reporting directly to our Product Marketing Lead Manager, this person will be a powerhouse — responsible for supporting product launches, creating compelling content, and executing integrated marketing campaigns across the firm. The ideal candidate is a “full-stack” marketer: someone who can write a punchy email, coordinate cross-functional initiatives, support webinars, and translate complex product features into client-facing benefits that resonate.

Requirements

3–5+ years of experience in a B2B marketing role (Product Marketing, Tech, or Wealth Management backgrounds are a plus).
Exceptional writing and copy instincts, with the ability to translate technical concepts into crisp, benefit-led messaging.
Comfortable working across CRM and marketing tools (HubSpot experience strongly preferred) and collaborating in modern project management workflows.
Highly organized, detail-oriented, and deadline-driven — able to manage multiple workstreams without dropping balls.

Nice To Haves

Financial services, fintech, or wealth management background (wirehouses, RIAs, private markets)
HubSpot experience
Experience marketing to different audience segments with varying levels of sophistication
Familiarity with regulatory and compliance considerations in financial services

Responsibilities

Support product launches from planning through execution, helping bring Farther's platform capabilities to market with speed and clarity
Partner with product teams to understand new features and translate technical capabilities into compelling, client-facing messaging
Develop marketing collateral and sales enablement tools including pitch decks, one-pagers, case studies, and presentations that drive advisor engagement
Maintain and organize the product marketing collateral library, ensuring materials are current, polished, and easy to access
Coordinate and execute multi-channel campaigns (email, social, web, and paid) with cross-functional teams, keeping execution sharp and on-brand
Draft blog posts, newsletter content, and social copy aligned with the product roadmap
Support webinar planning and execution
Conduct competitive analysis and monitor industry trends to inform positioning and messaging strategies
Research and develop audience-specific messaging for different advisor segments (wirehouses, RIAs, independent advisors)
Partner with compliance to ensure marketing materials meet regulatory requirements
Act as a connector across marketing, sales, and product teams to keep projects on track and internal momentum strong