Associate, Strategic Alliances

Benepass

1d•$80,000 - $110,000

About The Position

As an Associate, Strategic Alliances, you will play a key role in expanding our partner ecosystem by initiating and deepening relationships with top-tier benefit brokerages. Reporting to the Business Development Manager and working closely with the Head of Growth Marketing and Strategic Alliances Managers, your responsibilities will include:

Requirements

1–2 years of professional experience in a client-facing role within a benefits consulting, brokerage, or advisory environment (e.g., Analyst, Associate, Consultant).
Proven experience engaging external stakeholders through email, phone, and LinkedIn, with the confidence to proactively initiate conversations and build trusted relationships.
Comfortable executing outbound prospecting, including making phone calls and crafting highly personalized outreach tailored to benefits consultants and brokerage teams.
Hands-on experience using CRM systems (Salesforce preferred) to manage pipelines, log activity, and maintain accurate, high-quality data.
Familiarity with sales engagement platforms such as Outreach.io (or similar tools) to build, manage, and optimize outbound sequences.
Highly coachable and intellectually curious, with a strong desire to develop commercial acumen and go-to-market skills.
Strong written and verbal communication skills, with the ability to clearly articulate value and represent Benepass professionally to external partners.
Thrives in a fast-paced, high-growth environment, demonstrating ownership, accountability, and the ability to collaborate effectively across teams.

Responsibilities

Prospecting & Relationship Development
Identify and engage consultants within your assigned set of consulting houses through outbound campaigns, warm introductions, and inbound inquiries.
Conduct tailored outreach across Email, Phone, and LinkedIn to drive interest and engagement.
Maintain accurate records of outreach activity and progress within CRM systems.
Event & Conference Engagement
Represent Benepass at consultant-hosted conferences and industry events.
Drive meetings and meaningful event engagement with both benefits consultants and their clients.
Inbound Lead Management
Manage all inbound consultant inquiries from alliance-driven campaigns.
Qualify inbound interest and route to appropriate strategic alliances managers and account executives.
Broker Engagement & Enablement
Assist in recruiting consultants to attend regional events, roundtables, and webinars.
Coordinate and secure “lunch and learn” sessions with consulting teams to introduce Benepass and educate on product capabilities.
Cross-Functional Collaboration
Collaborate with the Marketing and Strategic Alliances Managers to align campaign targets, timing, messaging, and follow-up.
Provide feedback to internal stakeholders based on broker conversations to improve partner-facing collateral and GTM strategy.
Pipeline Management & Reporting
Maintain clean, accurate broker engagement records in Salesforce and other systems.
Report regularly on outreach, meetings booked, and key broker engagement metrics.