Associate Trade Marketing Manager, Walmart & Target

About the position

The Associate Trade Marketing Manager will have a leadership role in trade strategy development and implementation for categories/brands across key channels, as well as driving growth strategies for key customers across the wellness portfolio. Incumbent will own conducting analysis, developing shopper insights, monitoring 4Ps, managing new product introductions and spearheading Sales planning. This leader will get to lead cross-functional teams to create new product offerings for their channel, have fun and shape the future of exciting brands such as Durex, K-Y and Veet.

Responsibilities

• Identify research gaps and provide input in research design/implementation.
• Understand and drive development of Consumer and Channel/Customer insights through research.
• Use data gathered through research/analysis to develop category 4Ps strategy for Customer implementation.
• Develop/understand Global and Local Category best practices and ensure transfer of knowledge to Sales for implementation.
• Manage transfer of Local Category success to Global Teams.
• Lead annual category 4Ps planning and review process by understanding business objectives and translating them into a channel 4Ps Local Success Model for Sales execution.
• Train and manage staff (analyst and marketing managers) to both build 4Ps gap analysis and develop clear, specific plans and launch new products.
• Champion new product market entry and execution.
• Manage the development of sales presentation/materials and manage tracking/analyzing the 4Ps in-market implementation.
• Manage & decide investments of shopper marketing budget for the Channel.
• Conduct continuous analysis of customer position, creation of 'go-to-market' strategy and deployment/briefing to National Account Managers to implement.
• Conduct intensive Financial Modelling to support decision process e.g. Ranging, Promotion.
• Develop 'go-to-market' strategies for all category reviews with major retailers.
• Lead innovation deck and line review deck creation with the National Account Manager and present out to ensure best in class results.

Requirements

• 4-year college degree (MBA a plus)
• 4+ years of work experience in Sales and/or Marketing, including eCommerce
• Strong commercial acumen, and understanding of the levers of managing a P&L
• Excellent understanding of 4Ps go-to-market strategies
• Good understanding of Customer Management Process
• Excellent analytical skills
• Computer proficient and strong knowledge of syndicated data (Microsoft Office Suite, Nielsen/IRI, Spectra, Panel Data, A&Us)
• Strong oral, written communication, and presentation skills
• Strong organizational skills
• Good interpersonal and time management skills
• Proven leadership and ability to train/manage staff

Nice-to-haves

• Key Account Management
• Ecommerce
• Analysing sales data
• Leadership skills
• Consumer Insights
• Shopper Insights
• Category Analysis
• Collaboration and partnership skills
• Influencing
• Consultative Selling
• Customer strategy
• Channel strategy
• Sales strategy development
• Perform product planning
• Business acumen
• Sales negotiation
• P and L Management
• Strategy Execution
• Operational Excellence

Benefits

• Parental benefits
• Employee Assistance Program to promote mental health
• Life insurance for all employees globally
• Medical, prescription, dental, vision, and life and disability insurance
• Paid time off for vacation, sick and Company recognized holidays
• 401(k) plan
• 16-week paid parental leave or 26 weeks for the birthing parent
• Adoption and fertility support
• Tuition reimbursement
• Discounts
• Annual discretionary bonus