Strategic Planning & Operations

National Basketball Association (NBA) • New York, NY

1d • Hybrid

About The Position

This Associate Vice President will oversee Pricing, Planning, Packaging, and Media Sales Operations across the full media portfolio. This leader plays a pivotal role in shaping monetization strategy, advancing ad‑tech capabilities, optimizing programmatic revenue, and driving operational excellence across all platforms. The AVP will directly manage a team across three core functions.

Requirements

• 12+ years of experience in media pricing, planning, operations, or ad‑tech leadership, with at least 5 years in a senior management role
• Deep understanding of media monetization across linear, digital, and programmatic channels
• Proven success in leading cross‑functional teams and driving strategic initiatives
• Strong analytical acumen and fluency in media planning tools, ad‑tech platforms, and performance metrics
• Experience driving programmatic advertising ecosystems, including SSPs, DSPs, and private marketplaces, with a focus on maximizing yield and operational efficiency
• Exceptional communication, negotiation, and stakeholder‑management skills
• Bachelor’s degree required; MBA or advanced degree preferred
• Executive presence; strong project management, organizational, and presentation skills
• Outstanding ability to manage multiple projects with precision and attention to detail
• Comfortable navigating ambiguity, leading transformation, and scaling new initiatives
• Ability to identify and act on emerging media trends, formats, and monetization opportunities
• Ability to intake leadership feedback and apply it across responsibilities
• Ability to build strong relationships both internally and externally

Responsibilities

• Oversee three interconnected media functions: Pricing & Planning, Ad Tech & Operations, and Media Sales Collateral including long‑range and tactical media planning cycles, ensuring alignment with business objectives and inventory utilization goals
• Manage, mentor, and develop a team of professionals across pricing, planning, ad tech, and sales enablement
• Oversight of pricing frameworks, packaging strategies, and sponsorship structures that support revenue growth and marketplace competitiveness
• Create monetization structures for first‑party audience data to enhance targeting, personalize ad experiences, and unlock new revenue streams across direct and programmatic channels
• Identify emerging media trends, formats, and marketplace shifts to proactively shape monetization strategy
• Lead the strategy, roadmap, and optimization of ad‑tech systems, including ad servers, data platforms, measurement tools, and workflow automation
• Evaluate and implement new technologies to enhance yield, improve delivery accuracy, and support evolving advertiser needs
• Champion automation, workflow optimization, and technology adoption to scale operations and reduce friction
• Oversee the programmatic business across open exchange, PMP, and programmatic guaranteed channels
• Identify, evaluate, and manage SSP, DSP, data, and measurement partners to maximize revenue and operational efficiency
• Monitor marketplace dynamics and partner performance to inform investment and partnership decisions
• Serve as a senior liaison to Sponsorship, Product, Technology, Finance, and external ad‑tech partners
• Provide strategic insights and thought leadership to inform product development, go‑to‑market strategies, and client engagement
• Lead the development of annual and best‑in‑class media sales collateral, ensuring consistency, clarity, and competitive differentiation of opportunities
• Translate product capabilities, audience insights, and marketplace positioning into compelling narratives
• Ensure all materials support revenue growth, advertiser education, and marketplace leadership
• Promote cross‑training and knowledge‑sharing to strengthen team versatility and operational resilience

Benefits

• Employees currently are eligible to receive an annual discretionary performance bonus, awarded at the sole discretion of the Company and subject to any terms and conditions set by the Company.
• Employees and/or eligible dependents may be eligible to participate in the following Company-sponsored employee benefit programs: medical; dental; vision; life/AD&D insurance; short- and long-term disability; fertility and family-forming assistance; wellbeing allowance; educational assistance; mental health coaching/therapy; tax advantaged accounts such as HSA and healthcare/dependent care FSAs; a 401(k) retirement plan; and time off benefits that include vacation, sick time, and personal days.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive