Audience Acquisition Lead (Omeda CDP Expert)

Arrow Electronics•Indianapolis, IN

9d•Remote

About The Position

What You’ll Be Doing: Serve as the organization’s Omeda CDP subject-matter expert, with deep knowledge of platform capabilities, limitations, and best practices Design, build, and optimize audience acquisition funnels using Omeda, including: Form creation and optimization Data capture, normalization, and enrichment Segmentation and audience activation Automated workflows and lifecycle marketing programs Lead the execution of online and offline audience acquisition initiatives, collaborating closely with AspenCore teams and external vendors Create and present marketing proposals with limited guidance from senior leadership Ensure marketing programs are delivered on time and within budget; proactively recommend optimizations or strategic pivots as performance data dictates Monitor, analyze, and report on funnel and audience performance using dashboards, KPIs, and attribution models Contribute to data hygiene, governance, and compliance, ensuring adherence to GDPR, CCPA, and best practices in consent, privacy, and preference management Document acquisition funnels, workflows, and Omeda configurations to support scalable, repeatable marketing playbooks Champion Arrow’s value proposition and brand across all audience touchpoints Job Complexity & Leadership: Manages professional employees, colleagues, and/or vendors within the function Accountable for the performance and results of a team or core discipline area Adapts departmental plans and priorities to address operational and resource challenges Decisions are guided by policies, procedures, and business plans, with direction from senior leadership as needed Provides technical and strategic guidance to internal teams, vendors, and stakeholders Exercises people-management authority, including setting objectives, conducting performance reviews, and recommending pay actions Defines operating standards and ensures consistent execution of essential procedures based on functional expertise What We’re Looking For: Relevant recent experience in audience acquisition, growth marketing, or lifecycle marketing within media, publishing, B2B, or subscription-based businesses Demonstrated, hands-on mastery of Omeda CDP is critical, including: Segmentation and audience modeling Workflow and automation setup Form configuration and data collection strategies Audience activation across channels Omeda certifications or clear evidence of deep, platform-specific expertise strongly preferred Strong hands-on experience with WordPress, including integration with marketing and data platforms Solid understanding of: Lead scoring and lifecycle marketing Email marketing and marketing automation best practices Experience working with analytics and reporting tools (e.g., Google Analytics, dashboards, or similar) Comfortable collaborating cross-functionally with marketing, editorial, sales, and technology teams Familiarity with ad platform integrations (Google, Meta, LinkedIn) Basic HTML/CSS skills for page, form, and template customization Experience with paywalls, subscriptions, gated content, or registration-based access models Experience / Education Typically requires a minimum of 8 years of related experience with a 4-year degree, or 6 years with an advanced degree, or equivalent professional experience. What’s In It For You: At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That’s why we offer competitive financial compensation, including various compensation plans and a solid benefits package. Medical, Dental, Vision Insurance 401k, With Matching Contributions Short-Term/Long-Term Disability Insurance Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options Paid Time Off (including sick, holiday, vacation, etc.) Tuition Reimbursement Growth Opportunities And more!

Requirements

Relevant recent experience in audience acquisition, growth marketing, or lifecycle marketing within media, publishing, B2B, or subscription-based businesses
Demonstrated, hands-on mastery of Omeda CDP is critical
Segmentation and audience modeling
Workflow and automation setup
Form configuration and data collection strategies
Audience activation across channels
Strong hands-on experience with WordPress, including integration with marketing and data platforms
Solid understanding of: Lead scoring and lifecycle marketing
Email marketing and marketing automation best practices
Experience working with analytics and reporting tools (e.g., Google Analytics, dashboards, or similar)
Comfortable collaborating cross-functionally with marketing, editorial, sales, and technology teams
Familiarity with ad platform integrations (Google, Meta, LinkedIn)
Basic HTML/CSS skills for page, form, and template customization
Experience with paywalls, subscriptions, gated content, or registration-based access models
Typically requires a minimum of 8 years of related experience with a 4-year degree, or 6 years with an advanced degree, or equivalent professional experience.

Nice To Haves

Omeda certifications or clear evidence of deep, platform-specific expertise strongly preferred

Responsibilities

Serve as the organization’s Omeda CDP subject-matter expert, with deep knowledge of platform capabilities, limitations, and best practices
Design, build, and optimize audience acquisition funnels using Omeda
Form creation and optimization
Data capture, normalization, and enrichment
Segmentation and audience activation
Automated workflows and lifecycle marketing programs
Lead the execution of online and offline audience acquisition initiatives, collaborating closely with AspenCore teams and external vendors
Create and present marketing proposals with limited guidance from senior leadership
Ensure marketing programs are delivered on time and within budget; proactively recommend optimizations or strategic pivots as performance data dictates
Monitor, analyze, and report on funnel and audience performance using dashboards, KPIs, and attribution models
Contribute to data hygiene, governance, and compliance, ensuring adherence to GDPR, CCPA, and best practices in consent, privacy, and preference management
Document acquisition funnels, workflows, and Omeda configurations to support scalable, repeatable marketing playbooks
Champion Arrow’s value proposition and brand across all audience touchpoints
Manages professional employees, colleagues, and/or vendors within the function
Accountable for the performance and results of a team or core discipline area
Adapts departmental plans and priorities to address operational and resource challenges
Decisions are guided by policies, procedures, and business plans, with direction from senior leadership as needed
Provides technical and strategic guidance to internal teams, vendors, and stakeholders
Exercises people-management authority, including setting objectives, conducting performance reviews, and recommending pay actions
Defines operating standards and ensures consistent execution of essential procedures based on functional expertise