Salt Lake City - Audience Development Manager

City Cast•Salt Lake City, UT

23h•$70,000 - $100,000•Remote

About The Position

City Cast is seeking a highly creative and capable marketing professional with a strong local network to help build the City Cast Salt Lake brand, grow its audience, and engage its fans. The Audience Development Manager will be responsible for developing and executing a local marketing strategy across partnerships, sponsorships, PR, social media, out-of-home, and beyond. Our ideal candidate loves getting out in the city, and has a keen sense of the local brands, events, and cultural moments that City Cast Salt Lake should tap into to expand and ignite its fan base.

Requirements

3+ years experience in marketing or audience engagement, ideally in a media or editorial environment
Deep familiarity with the leading social platforms, with experience creating successful content and audience strategies for them
Deep knowledge of Salt Lake’s local culture, institutions, events, who is influencing who, and online communities
Strong writing and voice skills — you know how to sound human, engaging, and on-brand
A high level of organization, planning, and project management skills
A natural brand evangelist and community builder who is energized by making connections and getting out in the city

Responsibilities

Collaborate with City Cast’s central marketing team to develop and execute a localized marketing plan and budget that includes partnerships, sponsorships, PR, social and other tactics that have proven successful in other markets
Conceive of creative out-of-the-box marketing ideas, test them and capture their impact
Helps ideate on swag or merch when needed for membership or marketing campaigns
Serve as the local keeper of the marketing calendar, ensuring the team is ready to execute across all platforms at key campaign moments
Work with Executive Producer to identify regular opportunities to weave members into content across platforms
Work with HQ membership team to develop special local member incentives such as locally designed artists prints
Develop creative ideas for attracting, engaging, and retaining members
Work with Executive Producer to develop the social media strategy and content plan across Instagram, TikTok, YouTube, and Reddit
Handle all marketing and engagement aspects of the local social media strategy
Coordinate with the central marketing team to execute giveaways and influencer campaigns
Attend IRL events on City Cast’s behalf. When we're a host or sponsor, ensuring that our brand is visible and consistent with our style guide, and that our presence is highly engaging to potential audience
Work in collaboration with the local Sales Executive to identify potential partnerships that blend sales and trade for mutual benefit
Adapt national creative campaigns for local audiences across platforms
Collect and create local content for marketing team to use in digital ads promoting City Cast Salt Lake
Manage local PR outreach, building relationships with other local media outlets
Plan and execute at least four member events per year with support from HQ membership team
Manage local membership campaign execution, ensuring strong and compelling messaging across podcast, newsletter, and social
Serve as the primary point of contact with the City Cast Salt Lake membership base, engaging and activating members at member events and in a closed chat group.
Drive social community engagement daily across all platforms, including monitoring and responding to comments and DMs on IG, TT, Spotify, YouTube, Reddit and other key audience touchpoints
Monitor all local audience-facing platforms and touchpoints to ensure consistency with City Cast’s brand, voice, and overarching marketing strategy
Track, analyze, and share out social performance and growth metrics