AVP, Digital Marketing

Macerich • Phoenix, AZ

4d

About The Position

The AVP, Digital Marketing leads the strategy, execution, and performance of Macerich’s digital marketing ecosystem across the portfolio, including social media, email marketing, website content best practices, and the management of key digital platforms that support engagement and customer experience. This role is responsible for setting the overarching digital marketing vision, driving measurable results, and managing a high-performing team of digital managers who execute localized and national strategies. The AVP serves as a central connector between corporate marketing, property teams, agencies, and platform partners, ensuring consistent brand expression, strong performance tracking, scalable systems, and sustainable team operations that support Macerich’s business objectives. The successful candidate must be able to perform the essential functions of the position satisfactorily. If requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship.

Requirements

• Bachelor’s degree in Marketing, Digital Media, Communications, Business, or a related field, or equivalent combination of education and experience.
• 10+ years of progressive experience in digital marketing, with demonstrated leadership across social media, email marketing, website content, and digital platforms.
• 5+ years of people management experience, including leading and developing managers and building sustainable, high‑performing teams.
• Proven ability to set and execute enterprise‑level digital marketing strategy that drives measurable business outcomes (traffic, engagement, conversion, ROI).
• Strong experience defining KPIs, performance dashboards, and reporting frameworks to evaluate effectiveness and guide optimization.
• Demonstrated success managing multi‑channel digital ecosystems across national and localized executions.
• Experience partnering with cross‑functional stakeholders (marketing, operations, IT, agencies, vendors) to deliver scalable digital solutions.
• Strong understanding of content strategy, including social media storytelling, short‑form video, brand governance, and community engagement.
• Hands‑on experience overseeing email marketing programs, including segmentation, testing, optimization, and lifecycle campaigns.
• Strategic understanding of website content best practices, including UX considerations, accessibility standards, SEO collaboration, and performance optimization.
• Proven ability to manage external agencies and platform partners, including scopes of work, budgets, and performance accountability.
• Excellent leadership, communication, and influencing skills, with the ability to align diverse teams around a shared vision.
• Strong organizational and operational skills, with experience building processes, documentation, and scalable systems.

Responsibilities

• Digital Marketing Strategy & Performance
• Team Leadership & Sustainability
• Content, Social Media & Short-Form Video
• Email Marketing
• Website Content Strategy & Best Practices
• Agency, Vendor & Knowledge Management
• Platform Ownership & Operations

Benefits

• Best-in-class benefits with affordable employee contribution levels
• Paid time off, including vacation time, 12 paid holidays and 80 hours of sick time annually
• 401(k) match with immediate vesting
• Ability to purchase company stock at a 15% discount
• 24 paid volunteer hours and employer charitable match
• Employee Assistance Program
• Career-development resources
• Comprehensive wellness program including a ClassPass membership
• At Macerich, in-person work at our offices is a top priority because it allows us to collaborate more effectively, build stronger connections, and maintain the culture that drives our success. To that end, we do believe in a healthy work/life balance and are proud to offer Remote Fridays for our Corporate offices and Forever Fridays for our Retail Properties.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level