Humana-posted 2 days ago
$203,400 - $279,800/Yr
Full-time • Senior
Tampa, FL

Humana is seeking a strategic and execution-focused AVP of Marketing Technology to lead a capabilities-based product organization that powers our next-generation marketing ecosystem. This leader will be instrumental in modernizing legacy platforms, enabling omnichannel personalization, and transforming how we engage prospects, members, and patients—through AI, Next Best Action (NBA), and emerging technologies. You will serve as a critical bridge between Marketing, IT, and Platform teams—translating business needs into scalable, compliant, and future-ready solutions. You’ll also lead the reimagination of marketing workflows and champion adoption across the enterprise. This leader will also be accountable for operationalizing the transformation of the MarTech organization—driving the shift to a dual-hat model where each capability lead acts as both a product manager and a practitioner embedded within agile pods. This structure enables real-time feasibility guidance and campaign acceleration.

  • Operationalize the transformation to a dual-hat model—where capability leads act as both product managers and embedded practitioners in agile pods.
  • Lead and coach a high-performing team of dual-role capability leads—who own roadmaps and governance while supporting pod-based campaign execution.
  • Redesign marketing workflows and planning processes to improve speed, compliance, and cross-functional alignment.
  • Foster a culture of innovation, accountability, and impact across the MarTech team.
  • Drive platform adoption through enablement and education, ensuring teams effectively use MarTech tools.
  • Own overall product strategy for MarTech capabilities: journey and activation, creative management, workflow optimization, and orchestration & personalization.
  • Lead the vision, roadmap, and governance for marketing capabilities—ensuring scalability, user-centricity, and alignment to business needs.
  • Champion AI & NBA: Drive the shift from traditional journey-based marketing to real-time, AI-powered Next Best Action strategies.
  • Reimagine legacy platforms and processes to support a unified, scalable ecosystem across digital, telephonic, and direct mail channels.
  • Govern platform architecture in partnership with IT—evaluating new technologies and defining scalable product architectures.
  • Ensure the stack supports both discretionary and regulated/operational communications with appropriate governance.
  • Serve as a trusted partner to Marketing, IT, Data, Compliance, and external vendors to ensure cohesive delivery and continuous optimization.
  • Collaborate with Procurement and vendors to ensure contract alignment, partner performance, and value delivery.
  • 10+ years of experience in marketing technology, digital product management, or enterprise platform leadership.
  • Experience in a regulated industry (e.g., healthcare, insurance, financial services).
  • Deep expertise in Adobe Experience Cloud (AJO, AEP, AEM, Adobe Target); Salesforce Marketing Cloud (SFMC) experience also acceptable.
  • Proven success leading capabilities-based product organizations and owning strategic domains such as journey management, campaign orchestration, content operations, or Next Best Action.
  • Proven experience redesigning operating models and standing up cross-functional teams to support agile ways of working in marketing or digital organizations.
  • Familiarity with agile product development and scaled agile frameworks.
  • Excellent communication, stakeholder management, and change leadership skills.
  • Strong understanding of AI/ML, personalization, and NBA strategies in a marketing context.
  • Experience with AI governance, GenAI, and responsible deployment of emerging tech.
  • Experience modernizing legacy systems.
  • Thought leadership in MarTech, AI ethics, or digital transformation.
  • Medical, dental and vision benefits.
  • 401(k) retirement savings plan.
  • Paid time off, company and personal holidays, volunteer time off.
  • Paid parental and caregiver leave.
  • Short-term and long-term disability.
  • Life insurance.
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