AVP, Marketing

Ensemble Health Partners

1d

About The Position

Thank you for considering a career at Ensemble Health Partners! Ensemble Health Partners is a leading provider of technology-enabled revenue cycle management solutions for health systems, including hospitals and affiliated physician groups. They offer end-to-end revenue cycle solutions as well as a comprehensive suite of point solutions to clients across the country. Ensemble keeps communities healthy by keeping hospitals healthy. We recognize that healthcare requires a human touch, and we believe that every touch should be meaningful. This is why our people are the most important part of who we are. By empowering them to challenge the status quo, we know they will be the difference! O.N.E Purpose: Customer Obsession: Consistently provide exceptional experiences for our clients, patients, and colleagues by understanding their needs and exceeding their expectations. Embracing New Ideas: Continuously innovate by embracing emerging technology and fostering a culture of creativity and experimentation. Striving for Excellence: Execute at a high level by demonstrating our “Best in KLAS” Ensemble Difference Principles and consistently delivering outstanding results. The Opportunity: By embodying our core purpose of customer obsession, new ideas, and driving innovation, and delivering excellence, you will help ensure that every touchpoint is meaningful and contributes to our mission of redefining the possible in healthcare. The Associate Vice President, Marketing is responsible the development and deployment of integrated marketing strategies to achieve the business objectives for Ensemble Health Partners. The AVP will play a critical leadership role in developing and leading Ensemble’s go-to-market strategy, reinforce our value proposition, identify + engage target audiences, and drive sales pipeline growth. The AVP will oversee, grow, and improve the awareness, interest and third-party ranking of Ensemble’s brand. This key role will determine long and short-term objectives, develop strategies to achieve those goals, and ensure the marketing team stays focused and executes high value/impact activities. The AVP will lead the department’s product, content and digital marketing efforts including lead generation programs. Essential Job Functions Customer Obsession: Consistently provide exceptional experiences for our clients, patients, and colleagues by understanding their needs and exceeding their expectations. Embracing New Ideas: Continuously innovate by embracing emerging technology and fostering a culture of creativity and experimentation. Striving for Excellence: Execute at a high level by demonstrating our “Best in KLAS” Ensemble Difference Principles and consistently delivering outstanding results.

Responsibilities

• Spearhead the development of internal + external marketing strategies, including product positioning and naming, target audience(s), collateral development, launch timing and channel approach.
• Oversee the planning, execution and optimization of all marketing campaigns across various channels, such as SEO, email marketing, paid media, and content marketing, aimed at a wide range of prospective audiences.
• Oversee the day-to-day activities of the marketing function including budgeting, planning, and staff development, and as needed supervise contracted marketing projects and manage relationships with associated vendors/agencies.
• Develop and manage a marketing budget, ensuring resources are allocated effectively to maximize ROI and align with department objectives.
• Ensure high-quality KPIs are set and employed to gauge the effectiveness of marketing across the organization in meeting Ensemble’s brand and marketing goals, making data-driven recommendations for continuous improvement.
• Partner with stakeholders across the organization to refine Ensemble’s value proposition across solutions.
• Stay current on industry trends, emerging technologies, best practices, and competitor activity in digital marketing to ensure Ensemble is at the forefront of innovation in its overall marketing efforts.
• Establish and monitor staff performance and development goals, assign accountabilities, set objectives, establish priorities, and conduct quarterly/annual performance reviews.
• Promote a culture of high performance and continuous improvement that emphasizes learning and a commitment to excellence through a supportive and collaborative approach.
• Participate in the quarterly and annual planning of Ensemble’s company and departmental objectives.

Benefits

• Associate Benefits – We offer a comprehensive benefits package designed to support the physical, emotional, and financial health of you and your family, including healthcare, time off, retirement, and well-being programs.
• Growth – We invest in your professional development. Each associate will earn a professional certification relevant to their field and can obtain tuition reimbursement.
• Recognition – We offer quarterly and annual incentive programs for all employees who go beyond and keep raising the bar for themselves and the company.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed