About the position
Vensure Employer Solutions is the largest privately held organization in the HR technology and service sector, providing a comprehensive portfolio of solutions, including HR/HCM technology, managed services, and global business process outsourcing (BPO). The company and its service providers collectively serve over 95,000 businesses and process over $135B in annual payroll. As a "One Employer Solution” headquartered in Chandler, Arizona, Vensure helps thousands of businesses streamline and grow their operations with custom strategies that benefit both employers and employees. As the AVP of Marketing, you will provide the operational support the Marketing team needs to run, track and optimize programs. You will also oversee and administer Vensure's enterprise marketing technology stack, help drive our database strategy, and work with a cross-organizational team to ensure top-of-funnel health.
Responsibilities
- Provide the marketing team with operational support across the MarTech stack to integrate, launch, track and optimize programs
- Manage conversion tracking across platforms such as Google AdWords, Bing, LinkedIn, Email, etc. and ensure leads are properly tagged for attribution
- Work closely with Sales Operations, Sales, Marketing, and other key departments to monitor business strategies, revenue growth, and KPIs
- Support the identification, evaluation and procurement of marketing technology
- Work with IT, line of business stakeholders, and relevant partners to deploy technology and related processes and train or secure training as needed
- Use data and analytics to measure and improve performance, including tracking key metrics
- Collaborate with other departments, such as product and customer success, to identify and implement process improvements
- Stay up-to-date on industry trends and best practices in marketing operations/MarTech
- Provide marketing with training, enablement and ongoing technical support
- Partner with the cross-functional team to ensure VES leads are routing and converting per established processes, delivering a highly efficient lead management engine
Requirements
- Strong analytical and problem-solving skills, with experience using data and analytics to improve performance
- Significant B2B Marketing experience
- Deep understanding of marketing and sales tools, including Salesforce.com, Marketo, Hubspot, Salesloft, 6Sense, and Zoominfo
- Excellent communication and collaboration skills, with the ability to work effectively with a team
- Strong project management skills, with the ability to prioritize and manage multiple tasks and projects
- Flexibility and adaptability to change
- A desire to learn and grow in the revenue operations field, and a willingness to continuously improve and develop skills
- Ability to flourish and show agility in a fast-paced environment
Nice-to-haves
- Marketo or other marketing automation certification preferred
