AVP, Sales Enablement

Manulife • Boston, MA

1d • Hybrid

About The Position

This AVP leads Retail Sales Enablement for North America. The role owns the strategy and day-to-day delivery of the tools, platforms, and adoption programs that help sales teams work smarter and engage advisors more effectively. You will partner closely with Sales, Marketing/MarTech, Technology, Data/Analytics, and Compliance to deliver a reliable CRM experience, strong selling tools (including content/engagement platforms), actionable reporting, and AI-enabled productivity improvements to create the best efficient and effective seller journey platform.

Requirements

• 8+ years in sales enablement, revenue enablement, sales operations, CRM/product ownership, or sales technology leadership (financial services preferred).
• Proven ability to drive adoption and change management for field sales teams (clear comms, practical training, leader enablement).
• Experience managing vendors/platforms and setting governance, standards, and ways of working.
• Strong cross-functional leadership: you can align Sales, Marketing, Technology, Analytics, and Risk to deliver outcomes.
• Comfortable with innovation and experimentation (AI/advanced analytics a plus), balanced with operational rigor and risk awareness.
• Clear, concise communicator with strong executive presence and stakeholder management skills.
• Ability to thrive in a fast-paced, dynamic environment and with evolving needs that require frequent re-prioritization.
• Able to balance short term high value wins while continuing to drive longer term strategic initiatives.
• Team player with a winning attitude.

Responsibilities

• Set the North America Retail Enablement roadmap across CRM, selling tools, content/engagement platforms, reporting/insights, and AI-enabled capabilities.
• Own CRM outcomes (Salesforce), including platform improvements, workflow simplification, data quality, and field adoption.
• Lead enablement launches and changes end-to-end: communications, training, readiness, leadership alignment, and hypercare.
• Run the operating model for key tools (e.g., content management/engagement platforms), including vendor management and clear business ownership.
• Build and track adoption and impact metrics (usage, satisfaction, productivity, sales outcomes where available) and use them to prioritize work.
• Partner with Marketing to improve lead management and advisor engagement workflows, integrating sales and marketing insights where appropriate.
• Advance the AI enablement agenda: identify practical use cases, guide pilots/MVPs, and work with Tech/Data/Risk on scalable paths to production.
• Lead and develop a high-performing enablement team; set clear priorities, simplify processes, and create a sustainable pace of delivery.

Benefits

• We’ll empower you to learn and grow the career you want.
• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
• As part of our global team, we’ll support you in shaping the future you want to see.
• Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans.
• We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources.
• Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed