About the position
As a Marketing Leader - B2B, you’ll drive strategic demand generation initiatives targeted at specific accounts, partner with global marketing, sales, and product teams to grow Wix’s B2B footprint. This role blends strategic leadership and hands-on execution, thriving on independence and startup agility while building brand awareness in new markets.
Responsibilities
- Develop and execute demand generation strategies to drive qualified leads and pipeline growth for B2B products
- Build and manage marketing materials tailored to specific B2B accounts and personas
- Collaborate with sales and product teams to align demand generation campaigns with business goals
- Create strategic sales enablement content to accelerate the sales process
- Lead the creation of innovative and impactful B2B marketing campaigns with a focus on measurable outcomes
- Build brand awareness to position Wix as a B2B leader
- Leverage insights and experience from startup environments to shape and optimize demand generation efforts
Requirements
- 5+ years of experience leading marketing in a B2B SaaS environment
- Deep expertise in demand generation strategies, tools, and metrics for B2B SaaS
- Proven ability to create impactful sales and marketing materials for B2B audiences in a global environment
- Strong collaboration skills, with experience working closely with sales and product teams
- Experienced in Account-Based Marketing and building measurable pipeline through multi-channel campaigns
- Open-minded, strategic yet execution-focused approach, ideally shaped in a startup or dynamic environment
- Passionate about driving results and motivated to make a significant impact in a fast-growing, innovative team
Benefits
- Base compensation of $170,000 - 220,000
- Company RSUs as part of the compensation package
