About the position
As the Sr. Product Marketing Manager at Opus Training, you will be our lead product marketer, joining during a high growth trajectory where we've established a strong reputation in restaurants and are already growing in new industry verticals and enterprise-level national brands. Marketing plays a critical growth role in driving inbound pipeline, and you're a critical pillar in brand awareness, solutions consideration, and community building—not just sales enablement. We're looking for a strategic thinker and quarterback who can scale campaigns with all the resources—teammates, agencies, tools—to ship fast at a high bar of excellence. As a company, we model what good teaching looks like—we show, engage, and enable our community, not just tell them with decks. We're looking for someone who gets excited and has experience working across various mediums to bring the point to life and educate. And here's the cherry on top: because the product works so well, we have customers readily willing to share their story. It's a marketer's dream—real impact, proven results, and enthusiastic advocates.
Responsibilities
- Drive revenue outcomes through complementary expertise: own market insights, positioning, and sales enablement.
- Execute go-to-market strategies for new products and vertical expansion, contributing to improved pipeline generation, win rates, and deal velocity.
- Accelerate sales outcomes through sales enablement, segmented sales collateral, and internal sales tools.
- Decrease prospect time-to-value with educational content that positions our solution as the obvious choice.
- Transform customer advocacy into measurable pipeline by building systematic referral programs and case study development.
- Increase customer lifetime value through expansion messaging and community-driven growth initiatives.
- Position Opus as the category-defining platform in the hospitality and service industry.
- Create thought leadership content using industry and proprietary data.
Requirements
- 5+ years of product marketing experience, preferably in B2B SaaS or frontline workforce technology.
- Deep understanding of B2B sales processes and what sales teams need to succeed.
- Excellent storytelling abilities with intuitive, structured thinking.
- Experience in customer and market research, win/loss analysis, and competitive analysis.
- Strong project management capabilities with experience managing cross-functional initiatives.
- Demonstrated ability to build relationships and manage diverse stakeholders effectively.
- Proficiency and genuine interest in leveraging AI tools to enhance productivity, content creation, and analysis.
Benefits
- Opportunity to make a significant impact on a growing business.
- Direct influence on how effectively we communicate our value to the market.
- Opportunity to grow our customer base.
