B2B Retention Marketing Manager

About the position

Udemy is looking for an experienced B2B Lifecycle Marketing Manager to evolve and manage our global customer experience around Org/Admin onboarding, adoption, retention, and growth. This role focuses on developing marketing campaigns that help organization-level users- admins, owners, and group leads- realize value from Udemy Business and drive adoption within their teams. Your goal is to empower our customers to become successful champions of Udemy within their companies- seeing value fast, building momentum, and helping drive long-term engagement and renewal.

Responsibilities

• Own end-to-end development and management of global customer lifecycle campaigns across channels (e.g. in-product, email, etc.), including strategy, copy development, campaign setup, A/B testing, localization, reporting, and optimization to increase activation, engagement, adoption, retention, and growth
• Define the segmentation strategy that enables personalization at scale
• Courageously test and improve all marketing streams to optimize the customer experience
• Partner with Customer Success on programmatic and enablement tools, including contributing to scalable programs such as in-product guides, webinars, toolkits, and customer resources that help admins drive team adoption and learning success
• Partner with Data Science, Customer Success, and Renewals teams to develop and optimize programs for at-risk customers and hi-potential customers
• Work across teams (Data Science, Product Marketing, Community, Customer Success, Legal) to gain program alignment and ensure contribution to company OKRs
• Present regularly on program performance and successes as needed

Requirements

• 5+ years of experience in B2B growth marketing or lifecycle management, with demonstrated success driving revenue in a marketplace or subscription business, ideally in B2B and/or SaaS companies.
• In-depth knowledge in digital marketing, especially in omni-channel CRM/Lifecycle marketing and retention/engagement strategies and personalization tactics
• Strong analytical prowess with proven ability to derive insights that inform marketing strategy and the ability to design end-to-end experiments

Nice-to-haves

• Ability to effectively prioritize and execute tasks in a fast-paced environment
• Critical thinking skills, with a problem-solving mindset, positive attitude, and team-orientation
• Excellent interpersonal, presentation, communication, and writing skills
• Experience using CRM automation tools (Braze or similar), in app tools (Pendo) and analytics & data visualization tools (Tableau)

Benefits

• Unlimited access to Udemy courses
• Monthly UDays (meeting-free professional development days)
• Generous annual professional development stipend
• Flexible work culture
• Employee resource groups
• Fair Pay Workplace initiatives