B2B Demand Generation Marketing Manager (HubSpot)

Urrly • Chicago, IL

2d • $85,000 - $135,000 • Remote

About The Position

Join a fast-growing compliance and training software company as the first marketing hire. B2B Demand Generation Marketing Manager (HubSpot) Location/Type: Remote (U.S.) Quarterly travel for on-sites/events Pay: $85,000–$135,000 base Schedule: Full-time You’ll own marketing end to end. Strategy and execution. No hand-holding. Real impact. Role Snapshot First dedicated marketing hire Player-coach, department of one (for now) Build top-of-funnel demand for a complex B2B SaaS product Long sales cycles. Regulated industries. High trust required. What you’ll do Build and run the marketing strategy from scratch Drive top-of-funnel MQLs for Sales Launch and manage email, outbound, and digital campaigns Set up MQL definitions, tracking, and reporting in HubSpot Partner with Sales on handoff, follow-up, pipeline quality Own brand voice, messaging, and positioning Manage outsourced marketing vendors and hold them accountable

Requirements

• 5+ years B2B marketing experience
• Proven demand gen and lead creation ownership
• Hands-on with HubSpot or similar CRM/automation tools
• Experience as a department of one or early marketing hire
• Comfortable in ambiguity; self-directed operator

Nice To Haves

• SaaS experience
• Regulated industry exposure (energy, compliance, healthcare, gov)
• Long sales-cycle marketing experience

Responsibilities

• Build and run the marketing strategy from scratch
• Drive top-of-funnel MQLs for Sales
• Launch and manage email, outbound, and digital campaigns
• Set up MQL definitions, tracking, and reporting in HubSpot
• Partner with Sales on handoff, follow-up, pipeline quality
• Own brand voice, messaging, and positioning
• Manage outsourced marketing vendors and hold them accountable

Benefits

• Health insurance: 100% employee premium covered
• Dental and vision insurance
• 401(k) with up to 4% company match
• Life, short-term, and long-term disability insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed