B2B Marketing Manager

TMX Group • New York, NY

1d • Hybrid

About The Position

The TMX group of companies includes leading global exchanges such as the Toronto Stock Exchange, Montreal Exchange, and numerous innovative organizations enhancing capital markets. United as a global team, we’re connecting cross-functionally, traversing industries and geographies, moving opportunity into action, advancing global economic growth, and propelling progress. Through a rich exchange of ideas, meaningful collaboration, and a nimble operating model, we're powering some of the nation's most critical systems, fueling capital formation and innovation, bringing increased opportunity to business visionaries, product ingenuity to consumers, and career exploration to our team. Ready to be part of the action? We are a small, nimble, and highly collaborative team looking for a true thinker-doer to join us as the B2B Marketing Manager. Partnering closely with the Head of B2B Marketing, this role is responsible for managing, executing, and optimizing U.S.-focused lifecycle marketing programs targeted at asset managers. You’ll work with marketing leadership, sales, and product teams to drive the business strategy forward and support revenue goals. This role is designed for someone who can independently drive execution, make thoughtful day-to-day decisions, and manage programs end-to-end with efficiency and ownership.

Requirements

• BA/BS degree in marketing, business, or related field.
• 3-5+ years of B2B marketing experience within financial services, asset management, or wealth management; ownership of lifecycle, demand generation, and/or ABM programs is a plus.
• Familiarity with marketing and sales tech stacks, including HubSpot, Salesforce, analytics platforms (e.g., Google Analytics), and collaboration or design tools such as Figma.
• Excellent stakeholder management skills with an ability to succinctly communicate cross-functionally.
• Strong project management skills with the ability to drive multiple projects end-to-end, while balancing short and long term objectives.
• You can analyze performance data, identify patterns, and turn insights into next steps.
• Curiosity and ability to thrive in a fast-paced environment.
• Comfort using AI-powered tools to improve marketing effectiveness, including content development, personalization, audience insights, and performance analysis.
• Strong attention to detail and high quality of work.

Responsibilities

• Managing and optimizing U.S. B2B marketing programs across paid, owned, and earned channels, aligned to the business strategy of driving revenue growth.
• Planning, implementing, and optimizing lifecycle journeys, deploying scalable, segmented, and personalized programs that improve engagement and conversion across the distribution funnel, VettaFi.com
• Coordinating and managing the execution of individual campaigns; partnering with the broader marketing team to create and deploy campaign assets.
• Developing creative briefs and working with internal partners to produce marketing content.
• Partner closely with the sales team to develop collateral, messaging, and distribution strategies that support sales conversations and pipeline growth.
• Managing marketing operations and automations including workflows, segmentation, and lead prioritization.
• Measuring and reporting on performance, monitoring engagement, funnel progression, and campaign effectiveness; translating data into actionable insights.
• Identifying optimization opportunities and running experiments to improve targeting, sequencing, and messaging.
• Serving as the day-to-day owner of the B2B program execution, ensuring accountability and consistency.

Benefits

• Excitement - Explore emerging technology and innovation, as well as ventures and digital finance that shape the future of global markets!
• Experience the movement of the market while grounded in the stability of close to 200 years of success.
• Connection - With site hubs in some of the world’s most multicultural cities, we leverage our size and structure to create rich connections and belonging while experiencing powerful global impact through our work.
• Impact - More than a platform, we use our talents to power mission-critical systems that drive global economic advancement, innovation, and growth.
• As well, our employee-led Team Impact spreads social good via our giving strategy.
• Wellness - From empathetic leadership to a culture of flexibility and balance, we believe wellness at work creates the maximum yield and a stronger “we”.
• Plus, with a cloud-first and hybrid workstyle, as well as generous time-off and leaves, we support a life well lived!
• Growth - From a growth mindset in our work, to expansion in our business, TMX is home to action-takers energized by the achievement of ambitious growth.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager