About The Position

The Brand Activation Ambassador leads activation and drives Diageo’s rate of sale across a territory’s most strategic On Trade customers. The role delivers compelling activations through menus, POS, takeovers, training and incentives, partnering closely with Commercial teams to boost visibility, excite consumers, and create value for customers and Diageo together.

Requirements

  • Experience in hospitality, brand activation, sales or a customer-facing role
  • A genuine passion for brands and creating engaging consumer experiences
  • Strong relationship-building and communication skills
  • The confidence to influence others and bring ideas to life
  • The ability to run your time well and work towards clear targets
  • A full, valid driving licence and the ability to travel across the territory

Responsibilities

  • Bring Diageo brands to life through engaging in-outlet activations such as menus, displays and events
  • Build strong, trusted relationships with key On Trade customers in your territory
  • Work closely with Commercial teams to grow sales and brand visibility
  • Train and inspire venue teams to deliver great brand experiences to consumers
  • Spot new opportunities in outlets and adapt plans based on what works best
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