Brand and Creative Manager

VGM Group, Inc

63d•Hybrid

About The Position

HOMELINK, a business unit within VGM Group’s family of businesses, is an innovative national provider of integrated specialty services for the healthcare and workers’ compensation industries. HOMELINK provides a comprehensive offering of ancillary care products and services, including advanced clinical programs, and partners with both payers and providers. As a privately held, employee-owned company, HOMELINK team members are committed to delivering high quality service from referral to resolution. To learn more about VGM HOMELINK, visit our website at www.vgmhomelink.com [http://www.vgmhomelink.com/]. We’re looking for a Brand & Creative Manager who can seamlessly combine strategic brand thinking with hands-on creative execution. This role is ideal for someone who thrives at the intersection of big-picture vision and practical design work. You are a creative leader who not only shapes the brand’s future but also brings it to life across multiple channels. You’ll be responsible for concepting and designing assets that span a wide range of formats and mediums. Beyond design, you’ll play a critical role in guiding how our brand evolves over time, ensuring consistency while exploring new ways to express our identity. This position requires adaptability: while your core focus will be brand and creative, you’ll also stretch into adjacent assignments when needed—whether that’s supporting campaign strategy, collaborating on messaging, or contributing to cross-functional projects. If you love balancing strategic brand stewardship with rolling up your sleeves to create, this is the role for you.

Requirements

Bachelor's degree in graphic design, marketing, communications or a related field
5-10 years of professional experience serving in a creative and design capacity
Ability to oversee design and brand standards while producing hands-on creative work
Demonstrated ability to concept and execute designs across multiple mediums, including print, digital, social, etc.
Experience managing projects from strategy through production, balancing deadlines and quality
Strong presentation and storytelling skills
Proficiency in Adobe creative suite products, experience in Figma and/or design system products
Adaptability, attention to detail, strong collaboration and time management skills
Excellent written and verbal communication skills
Operation of office equipment and using technology efficiently such as computers, phones, misc. office equipment
Visual abilities to include reading, distancevisionand peripheral vision
Moving throughout the VGM facilities when needed.

Nice To Haves

High-level familiarity with marketing automation platforms, motion graphics, video editing, knowledge of UI/UX principles for web design

Responsibilities

Own and evolve the brand identity, ensuring consistency across all channels and touchpoints
Oversee and maintain comprehensive brand guidelines, adapting them as the brand grows. Proactively bring new ideas forward in collaboration with the Marketing team
Act as a strategic partner in shaping how the brand is expressed in new markets, campaigns, initiatives, and mediums
Lead creative concept development across a variety of initiatives, including brand & enterprise initiatives, internal communications, sales enablement, lead generation, network communications, and more
Design and produce high-quality assets across diverse mediums: Print & digital collateral (brochures, flyers, presentations) Event materials & sponsorships (signage, booth graphics, handouts) Social media content (organic and paid) Email marketing templates Landing pages & digital design Web & digital advertising, and more
Ensure all creative work reflects brand standards and resonates with target audiences
Partner with marketing, sales, account, network and other teams to translate business objectives into compelling creative solutions
Provide creative input during campaign planning, messaging development, and content strategy sessions
Work seamlessly with the content lead, effectively collaborating for high-value content/assets
Manage multiple projects simultaneously from concept through production
Prioritize tasks, maintain timelines, and ensure quality under tight deadlines
Coordinate with external vendors (printers, agencies) when necessary
Stretch beyond design when needed, supporting campaign strategy, messaging refinement, or other marketing initiatives
Embrace new tools, trends, and techniques to keep creative output fresh and competitive
Review and refine creative deliverables to ensure accuracy and brand alignment
Monitor industry trends and competitor activity to inform brand evolution
Advocate fordesignbest practices andelevatethe creative standard across the organization