Brand and Product Marketing Manager

About the position

As the Brand and Product Marketing Manager, you'll be at the forefront of shaping Rocket's brand strategy, driving engagement, and accelerating revenue growth within our home purchase market. You'll transform insights and market trends into compelling campaigns that captivate consumers and bring our vision and values to life. Your unique ability to connect cross-functional teams and execute big ideas will have a lasting impact on our organization. If you excel in a dynamic, creative environment and are passionate about delivering results, this role was made for you.

Responsibilities

• Develop and execute integrated marketing campaigns across multiple channels to reach target audiences and achieve impactful campaign objectives
• Write thoughtful, effective marketing briefs by collaborating closely with internal stakeholders, subject matter experts, and content creators to ensure high-quality work aligned to our brand voice
• Monitor and analyze campaign KPIs and metrics, leveraging data-driven insights to continuously refine marketing strategies and improve campaign effectiveness
• Partner with cross-functional teams, agency partners, and vendors to align marketing activities with business strategy and go-to-market plans
• Lead the adoption of new messaging, visual identity approaches, and brand voice initiatives, fostering innovation across all marketing communications and consumer touchpoints
• Implement and enhance lead generation programs and tactics, nurturing qualified leads through the funnel to drive conversions and expand business opportunities
• Cultivate strong relationships with internal and external partners, industry influencers, and media outlets to elevate our brand's visibility, credibility, and position in the marketplace

Requirements

• 5 years of experience in a B2C marketing role
• Bachelor's degree in marketing or a related field, or comparable professional experience
• Solid understanding of project management principles
• Proven ability to manage cross-functional projects and communicate effectively with a diverse group of stakeholders

Nice-to-haves

• Advanced knowledge of marketing strategy principles, practices, and techniques
• Strong proficiency in analyzing and interpreting marketing data
• Demonstrated track record of building brands and products through integrated marketing programs

Benefits

• Health and well-being support for team members and their families
• Comprehensive perks and health benefits
• Career growth opportunities
• Inclusive workplace culture