Brand Communications & PR Specialist - Kids

Cotton On Group•Los Angeles, CA

About The Position

Born in Australia, loved around the world. At Cotton On, we know good style goes well beyond what's in your wardrobe. We’re here to inspire, spark joy and bolster self-expression and creativity. We want our community to feel seen, heard and celebrated, and as a brand, we want to use our voice to make a positive difference in people's lives. We’re playfully rebellious, always optimistic, and driven to do good things together. Join our world and help shape the future of our brand.

Requirements

3-4 years’ experience managing brand communications, influencer marketing, and/or PR for direct-to-consumer brands (experience with children’s brands preferred)
Strong written and verbal communication skills
Event coordination and execution experience
Ability to prioritize tasks and manage time effectively and stay organized across multiple projects
Comfortable using shared documents and spreadsheets for collaboration, tracking, and reporting
Deep understanding of TikTok, social algorithms, and digital trends
Comfortable acting as on-screen talent
Highly organized, self-sufficient, and comfortable managing tight timelines.
Positive, energetic team player with a creative, solutions-oriented mindset

Nice To Haves

experience with children’s brands preferred

Responsibilities

Influencer Marketing & Relationship Management
Identifying, evaluating, and engaging on-brand influencer talent and content creators
Own the coordination and execution of our brand content communities including talent discovery, communication, product fulfilment, and content tracking
Support influencer campaign process from planning to execution (setting deliverables, briefing, usage rights, posting guidelines, reporting, etc.)
Manage and maintain creator relationships with the brands roster of talent and content creators
Support the maintenance and organize influencer content libraries and asset management systems
Manage and update our influencer contact and outreach database
Support influencer outreach efforts and assist with product gifting logistics
Collaborate on the development and implementation of influencer marketing campaigns
Monitor influencer content for brand alignment, engagement, and performance insights
Brand Communications & PR
Contribute to brand communications strategies to deliver engaging, on-brand communication campaigns for the Kids customers.
Analyze reporting insights and data to inform decision-making on subsequent campaigns that support commercial outcomes and return on investment (ROI).
Support ideation, delivery, and execution of local brand partnerships and customer activations that build brand awareness, drive commercial outcomes, and protect Brand DNA.
Proactively source and pitch event and community activation opportunities that elevate the brand, owning the researching, planning, and organizations end-to-end
Providing event recaps, content capture, and post-event reporting.
Collaborate with key internal and external stakeholders to ideate innovative and engaging responses to the Marketing brief.
Manage relationships with external partners to achieve brand objectives, while also building relationships with key media contacts to drive earned media coverage.
Monitor industry trends and best practices, taking action to engage customers and stay ahead of competitors.
Content Creation & Social Media Support
Support the social team with content ideation, creation, and storytelling for brand channels.
Capture and edit behind-the-scenes, UGC-style, and event-based content for social platforms.
Manage daily posting, track performance, and optimize content across TikTok and Instagram.
Utilize content creation tools (e.g., CapCut, Canva, phone cameras) and deliver platform-specific formats such as Reels, Stories, and TikToks.