Brand Content & Copywriter

Coton Colors • Tallahassee, FL

98d • Onsite

About The Position

Coton Colors Company is seeking an in-house Content Marketing Associate to support our growing marketing team. This role will focus on developing and executing content strategies that align with business objectives, drive customer engagement, and reinforce brand positioning. The ideal candidate is detail-oriented, collaborative, and skilled at producing content that performs across digital platforms, email, and print. JOB OVERVIEW: The Content Marketing Associate supports the creation and execution of brand-aligned content across multiple publishing channels, including the website, blog, email, print, and packaging, as well as brand-aligned copy across marketing channels such as email, SMS, social media, and more. This role collaborates closely with the rest of the Creative team to write and edit content that supports product storytelling, campaign promotion, evergreen brand communication and SEO-aligned strategies. The Associate also supports content marketing strategies by helping translate brand positioning into clear messaging and ensuring content outputs align with broader brand direction and publishing plans. The ideal candidate brings strong writing skills, attention to detail, and a passion for brand voice and storytelling.

Requirements

• College degree in marketing, public relations, advertising, or related major
• 1-2 years of marketing, advertising or PR experience.
• Experience in: Microsoft applications (i.e. Excel, Word, Outlook, PowerPoint) Communication applications (i.e. Teams, Basecamp) Content planning tools (i.e. Airtable and Klaviyo)
• Strong organizational and time-management skills
• Excellent written and verbal communication
• Ability to thrive in a deadline-driven, fast-paced environment
• High attention to detail with strong proofreading and editing skills
• Strong brand writing and storytelling across a range of formats including email, blog, and print
• Initiative and ownership of assigned projects
• Strategic thinking with a strong understanding of audience needs and content purpose
• Excellent written and oral communication skills with minimal grammatical or spelling errors
• Adaptability to evolving priorities and timelines
• Collaboration and communication across departments
• Creative vision paired with operational focus
• Strategic Agility: A forward thinker that sees ahead clearly and can anticipate future consequences and trends accurately

Responsibilities

• Write and edit brand content across platforms, including product descriptions, website content, blog posts, packaging, print, and more
• Write promotional copy that supports content launches and campaign messaging across email, SMS, social media, and other marketing channels
• Ensure all content and copy align with brand voice, tone, and messaging hierarchy in a way that strengthens storytelling
• Support the execution of content marketing strategies by aligning content creation with brand positioning and messaging goals
• Collaborate with the Brand Marketing team to ensure published content reflects strategic direction and campaign priorities
• Proofread and edit team-generated content to ensure accuracy, consistency, and brand alignment
• Maintain and optimize evergreen content on the website and blog to ensure it remains accurate, relevant, and aligned with SEO strategies
• Assist with content entry, formatting, and publishing across CMS or blog platforms as needed
• Manage the organization, storage, and indexing of content and copy within the Content Management System (CMS), ensuring assets are accurate, searchable, and reusable across teams

Benefits

• Competitive Compensation
• Comprehensive Medical Insurance
• 401(k) with an ambitious Company Match
• Generous Paid Time Off (PTO)
• Ten (10) Company Paid Holidays, including your Birthday!
• Medical/Maternity Leave
• Crew Discount Program

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 51-100 employees