Brand & Content Marketing Manager

UpKeep•Los Angeles, CA

22h•$125,000 - $145,000

About The Position

UpKeep has strong roots with the practitioners and managers who run day-to-day maintenance operations. The next phase of growth requires earning the attention and trust of the directors, VPs, and C-suite leaders who control budget, drive strategic decisions, and champion platforms across their organizations. The Brand & Content Marketing Manager will lead that shift. This role owns how UpKeep shows up across every owned channel: the website, content, social, video, and webinars. The mandate is to build a brand that resonates with executive-level buyers without losing the credibility we’ve earned with the frontline audience who uses and advocates for the product every day. This is a high-ownership role for someone who can think at the strategic level, write and create at a high standard, and build programs that scale.

Requirements

5+ years in content marketing, brand, or digital marketing, with at least 2 years in B2B SaaS or a comparable enterprise software environment.
Demonstrated experience creating content that targets senior buyers: directors, VPs, or C-suite personas.
Experience planning and running webinar programs, including executive-level events.
Track record of growing organic traffic and building content programs from a strategy through to execution.
Demonstrated current use of AI tools in content production, research, or SEO workflows. Be ready to talk through how you use them and what the output difference looks like.
Strong editorial judgment with the ability to write and edit at a high standard across multiple formats and audience levels.
Deep understanding of content SEO, including keyword research, on-page optimization, and how content drives pipeline.
Comfortable with data: able to pull insights from analytics platforms, build a content performance report, and use data to make decisions.
Hands-on experience with CMS platforms, marketing automation, SEO tools, and AI writing and research tools. Active use of AI in your current workflow is required, not a plus.
Strong project management skills and a clear track record of shipping work on time across multiple concurrent priorities.
Ability to translate technical product capabilities into language that resonates with executive and operational audiences.

Responsibilities

Executive Audience Development
Build and execute a content strategy designed to reach and resonate with director, VP, and C-suite buyers in asset-intensive industries.
Develop thought leadership positioning for UpKeep that speaks to operational efficiency, capital planning, and digital transformation at the leadership level.
Create and run a webinar program targeting executive audiences: recruiting guest speakers, building co-branded content, and ensuring programs are tied to pipeline.
Work with the team to identify the right tone, formats, and channels that earn executive attention without alienating the practitioner base.
Website & Digital Experience
Own the end-to-end experience of upkeep.com, including site structure, messaging, navigation, UX, and design consistency.
Manage all product pages to clearly communicate value and differentiate UpKeep at both the operator and decision-maker level.
Content Strategy & Creation
Develop and execute a content roadmap spanning blog, customer stories, video, and branded design, using AI to accelerate research, briefing, and first-draft production.
Prioritize formats that build credibility with executive buyers: in-depth reports, benchmark data, executive interview series, and webinar recordings.
Use AI tools to accelerate content repurposing across channels, turning a single webinar or report into blog posts, social clips, email copy, and more without proportional increases in headcount.
Ensure all content reflects a consistent brand voice that works across the buying committee, from the technician to the CFO.
SEO & Organic Growth
Own UpKeep’s SEO strategy and execution: keyword targeting, on-page optimization, backlink development, and traffic performance reporting, leveraging AI tools to identify opportunities and automate analysis at scale.
Vet, select, and manage SEO vendors or agencies where relevant.
Tie SEO work to measurable outcomes including traffic growth, lead volume, and pipeline attribution.
Social & Brand
Maintain and evolve UpKeep’s presence on LinkedIn, YouTube, and emerging channels.
Build coordinated brand campaigns that connect across blog, social, video, and webinar programs.
Develop an executive social strategy, including content that supports UpKeep leaders building their own thought leadership presence.
Team & Cross-Functional Work
Define content workflows, publishing cadences, and internal review processes, building AI into production steps to increase team output without sacrificing quality.
Partner closely with Product Marketing on launches, campaigns, and positioning.
Work with Sales and Customer Success to source customer stories and identify executive reference opportunities.
Coordinate external partners (Web, SEO, designers, production vendors) to execute key programs.