Brand Creative Director

Mattel • East Aurora, NY

20h

About The Position

The Fisher-Price Team is looking for an experienced Brand Creative Director that is highly skilled in conceptualizing and expressing big ideas across multiple touchpoints. Note that this is not a toy design role, but rather, an opportunity to think about and design for the brand itself. The ideal candidate must demonstrate a proven track record in developing strategically driven creative, with a strong understanding of campaign development, multi-audience communication targeting, content & graphic design, typography, and key art development. We are seeking someone that is collaborative and able to work alongside agency and cross-functional partners within marketing, packaging, live events, content, product design, and digital teams. Must have a passion for what we do every day – it’s all about parents and kids!

Requirements

• Versed and on-top of current trends (branding, content, gaming, art, pop culture, design & typography, advertising, social media, digital, entertainment, etc.).
• Excellent computer skills: Adobe Suite, and all relevant software tied to graphic design, animation, and content creation (a plus).
• Knowledge and understating of campaign strategies related to asset creation and development.
• Demonstrate the ability to translate core branding equities and tone through a variety of aesthetics (content, gaming, etc.).
• Tapped into global adult- & youth-oriented design, marketing campaigns and trends.
• Ability to see large picture while not losing focus of details.
• Openness to learn from others and the courage to inspire others.
• Ability to mentor and train new designers.
• 10+ years minimum in Art Direction, Brand Design, or Creative Leadership.
• Design Firm/Agency and/or in-house brand leadership experience strongly preferred.
• Demonstrated experience building and evolving iconic consumer brands.
• Experience with content creation including and beyond social (video, episodic, motion storytelling).

Nice To Haves

• Digital (UI/UX) experience is a bonus!
• Digital and Social experience preferred.
• Global brand experience a plus.

Responsibilities

• Conceptualize and execute ideas across all consumer touchpoints with best-in-class creative that is on trend and consumer-driven. Key areas included: Brand campaigns, Brand & Style Guides, key art development, ecommerce creative, motion graphics/video, and social media.
• Prioritize multiple projects at any given time and efficiently deliver on time.
• Art Direct and lead creative resources inside and outside the company.
• Maintain ownership of work from concept through final delivery while appropriately communicating with supervisor to ensure alignment.
• Excellent and persuasive presentation skills to gain buy-in from key stakeholders across the organization is required.
• Collaborate and partner with team of copywriters, producers, marketing partners and fellow designers in a positive and productive manner.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed