Brand & Digital Marketing Specialist

Keiter CPAs

1d•Hybrid

About The Position

At Keiter, we help people achieve their full potential while pursuing their purpose – at home, at work, and in the community [https://keitercpa.com/about-us/community-culture/]. We offer: A flexible, supportive work environment that empowers your professional and personal success A clear path for advancement and leadership within the firm Meaningful community involvement opportunities A culture that values collaboration, innovation, relationships, and accountability As Opportunity Advisors®, we go beyond accounting by building strong relationships, offering insights, and helping businesses, not-for-profits, and high net worth individuals reach their goals.

Requirements

5+ years of experience in digital marketing, preferably within an accounting firm or professional services environment
Strong experience with HubSpot (or similar CRM/marketing automation platforms), including workflow creation and contact management
Proven success managing LinkedIn advertising campaigns and paid digital media strategies
Solid understanding of digital marketing analytics, SEO, and campaign performance tracking
Experience developing and executing integrated marketing strategies that drive measurable results
Strong project management skills with the ability to navigate multiple initiatives simultaneously
Excellent communication and collaboration skills across all levels of an organization
A strategic mindset paired with attention to detail and execution excellence
Proficiency with marketing tools, analytics platforms, and content management systems

Responsibilities

Drive the firm’s digital marketing strategy, aligning campaigns with business development goals and the Firm Strategic Plan
Develop, execute, and optimize LinkedIn Pay-Per-Click (PPC) campaigns, including audience targeting, budget management, A/B testing, and performance analysis
Create and oversee integrated marketing campaigns, social media, and digital advertising
Develop niche advertising pieces for external publications
Assist with the development and editing of in-house video projects
Oversee and optimize website content for user experience, SEO and AEO, and conversion
Collaborate on content development to support digital campaigns and thought leadership
Identify opportunities to improve traffic, engagement, and lead generation
Track, analyze, and report on digital marketing performance (traffic, conversions, campaign metrics)
Translate data into actionable insights and recommendations
Support ongoing performance reporting
Maintain and optimize marketing tools and platforms (HubSpot, WordPress, Social Toaster, Hot Jar, Google Analytics, etc.)
Lead and manage HubSpot workflows, contact segmentation, and database strategy to support lead generation and nurturing
Ensure CRM data accuracy, segmentation, and effective use of marketing systems
Identify opportunities to improve automation and efficiency
Maintain brand consistency across all digital platforms and communications
Stay ahead of trends in marketing technology, automation, and digital advertising
Assist with graphic design and brand template development
Collaborate with partners and internal teams to support digital aspects of marketing and business development initiatives
Coordinate with external vendors or partners as needed
Ensure alignment between digital efforts and broader marketing priorities