Brand Manager

Rocky Talkie•Denver, CO

9d•$115,000 - $135,000

About The Position

This role is for someone who enjoys working at the intersection of brand, technical products, and community. You’ll work closely with marketing and business leadership to build a cohesive, authentic brand for Rocky Talkie. This role provides leadership across our brand and creative efforts, with a focus on three core areas: brand strategy, storytelling and content direction, and community building. We believe we have a unique opportunity at Rocky Talkie to communicate: What makes our products meaningfully better What Rocky Talkie stands for as an enduring brand in the outdoor community How communication improves not only safety, but also performance and experience across different user communities You’ll help shape our brand strategy and bring it to life through messaging, content, partnerships, and experiences that feel authentic and grounded in real value. As Rocky Talkie grows, we’re increasingly serving new activities within the adventure sports space, as well as guides, educators, rope technicians, and other professional users who rely on communication tools in high-consequence environments. Experience helping a brand bridge the gap between outdoor storytelling and professional-grade credibility is especially valuable in this role. As a small team, every leadership role at Rocky Talkie is highly entrepreneurial and creative. This role requires combining strategic planning and guidance with hands-on execution and a player-coach mentality.

Requirements

5-8+ years in brand marketing or related roles in the outdoor industry
Experience leading and mentoring an effective team
Experience contributing to or leading brand strategy
Strong communication skills (written and verbal)
Experience working with creatives and external partners
Comfort collaborating with product and leadership teams

Nice To Haves

Extra consideration given to candidates with experience building brands that successfully serve both consumer outdoor markets and commercial/professional customers (e.g., guides, utilities, industrial, public safety, etc.)
Spend time outdoors and genuinely care about gear and performance
Enjoy translating complex ideas into clear, approachable storytelling
Appreciate the idea of building long-term brand trust, not just short-term attention
Are collaborative, curious, and comfortable working across disciplines
Appreciate the nuance between consumer outdoor branding and professional-grade credibility
Are excited by the challenge of building trust with both individual users and organizations that depend on reliable equipment

Responsibilities

Provide leadership and development to the brand and creative teams
Set clear priorities, workflows, and standards for how brand work gets done
Provide thoughtful feedback that improves the work of designers, writers, photographers, and partners
Help identify when and where we should invest in additional internal or external support as the brand grows
Help evolve Rocky Talkie’s brand voice, narrative, and positioning
Clarify and articulate what makes our products different in ways that resonate with users by translating detailed product features into real-world benefits
Shape brand and messaging strategies for new customer segments and international communities where Rocky Talkie has limited awareness
Ensure consistency across website, packaging, email, social, and partnerships
Help articulate a brand that resonates with both passionate outdoor users and professional, commercial, and institutional customers who prioritize reliability and trust
Build the story behind the brand by leaning into our best-in-class products, small business roots, and our dedication to craftsmanship in all forms, from radios to customer service.
Lead the development of thoughtful brand and educational content, including:
Activity-specific guides and resources on backcountry communication and safety
Product storytelling that builds understanding and trust
Content that supports both inspiration and practical value
Provide creative direction and feedback that elevates the quality and consistency of all brand work
Manage the creative pipeline for ads, social posts, emails, website content, in-store displays, and all other brand assets
Collaborate with creative partners (designers, photographers, filmmakers, writers) to bring ideas to life
Help balance lifestyle storytelling with deeper, more informative content
Support Rocky Talkie’s role as a trusted voice in backcountry communication
Build relationships with guides, educators, athletes, SAR professionals, non-profits, and other credible partners
Help shape ambassador and partnership efforts to prioritize authenticity and alignment
Look for opportunities where Rocky Talkie can contribute meaningfully to the outdoor community
Lead brand-side strategy for product launches and key campaigns
Work closely with eCommerce and performance marketing to ensure strong alignment between brand and growth efforts
Help ensure campaigns are rooted in real product value and customer understanding
Work closely with product and leadership to deeply understand Rocky Talkie’s products
Translate product decisions into clear, compelling stories for customers
Be a collaborative voice in discussions where brand trust and perception matter