About the position
Carter’s, Inc. is seeking a Brand Marketing Coordinator who is passionate about leveraging data to inform decision making and drive growth for brands. This person will be an important member of the Carter’s Exclusive Brands and Wholesale marketing team, supporting content and campaign planning across multiple brands and responsible for owning performance reporting for marketing campaigns. This role typically reports into the Sr. Brand Marketing Manager, is based in our Buckhead office, and is on-site 4 days a week.
Responsibilities
- Collaborate with Sales, eCommerce, Merchandising, and external agency partners to develop and execute marketing strategies across key accounts.
- Support campaign planning, including writing campaign briefs and facilitating handoffs between creative and channel partners.
- Operationalize brand strategy across eCommerce consumer touchpoints, such as Brand Store, A+ Content, PDP Content, and Paid Marketing, ensuring brand consistency across all channels.
- Advise on campaign creative, content strategy, and site experience to ensure seamless communication touchpoints that align with broader brand strategies.
- Continually monitor and communicate marketing/retail trends and competitive activity.
- Develop and deliver weekly, monthly, and quarterly performance reporting to provide marketing leadership clear visibility into marketing campaign and program performance.
- Conduct analysis of business and marketing KPIs for monthly reporting and to inform long-term planning.
- Address ad hoc analytics requests to support business needs of marketing, creative, and sales partners.
- Track and provide status updates for campaigns to ensure on-time completion of planning milestones.
- Manage invoicing for agency partners, including monthly reconciliation of media expenditures and resolving billing discrepancies.
- Work cross functionally to ensure stakeholder alignment.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- Strong analytical ability to synthesize broad spectrum of business & marketing results into actionable insights.
- Strong verbal, presentation, and written communication skills with ability to influence at all levels.
- Adaptive work style to support needs across multiple brands and accounts.
- Flexible communication style to collaborate with multiple stakeholders from varying backgrounds.
- Ability to work efficiently and accurately while working toward multiple deadlines, with differing stakeholders.
- Detail-oriented with strong organizational skills.
- Resourceful and solution oriented.
Nice-to-haves
- Experience in fashion/apparel is a plus.
- Strong project management experience a plus.
- Strong understanding of digital media KPIs and brand health/sentiment metrics.
- Keen awareness of cultural trends, with ability to activate on cultural/real-time insights within campaigns.
Benefits
- Career Development opportunities including Carter’s University, Toastmasters, and mentorship programs.
- Inclusive work environment that nurtures growth and teamwork.
