About the position
At Audible, we believe stories have the power to transform lives. It's why we work with some of the world's leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other. Imagine your future with us. Reporting directly to the Global Head of Brand & Content Marketing, you will serve as the vital connection between our global brand marketing decision-makers and our research, analytics and data science partners. This role serves as a strategic business partner who collaborates with technical experts in research, analytics, and data science to drive marketing excellence through insights. Your strategies and insights will directly influence marketing decisions and drive business growth. Additionally, as marketing evolves toward data-driven approaches, you will partner with technical teams to modernize our insights capabilities by combining traditional measurement frameworks with brand new technologies. This will transform how we gather, analyze, and act on consumer insights across our brand, organic social, experiential, and content marketing initiatives.
Responsibilities
- Guide global research priorities and strategy; coordinating with research teams executing studies
- Support development and implementation of global brand measurement frameworks, translating them into recommendations and action plans
- Drive brand tracking studies, creative testing, and consumer insights initiatives across marketplaces
- Foster strong relationships across marketing, product, and analytics teams to ensure alignment on insights-driven initiatives
- Partner closely with analytics teams to interpret data, create narratives and develop brand marketing strategies
- Spearhead post-campaign analysis to improve future campaign effectiveness
- Drive quarterly insights activation to inspire innovative marketing approaches
- Monitor competitive dynamics and consumer trends to inform strategic direction
- Partner with technical teams to implement new technologies and analytics solutions, championing data-driven approaches to measure marketing effectiveness and consumer behavior
Requirements
- Bachelor's degree in related field
- 5+ years of experience in marketing strategy and brand insights
- Experience in brand strategy development
- Experience communicating and presenting complex insights to diverse stakeholders
Nice-to-haves
- MBA
- Experience in entertainment, media, or subscription-based businesses
- Track record of driving measurable business results through consumer insights
- Proven success in a strategic role
- Experience in managing complex, cross-functional projects
- Experience navigating challenging business environments
- Proven ability to build relationships with cross-functional colleagues
- Understanding of AI applications and opportunities in marketing strategy
- Ability to identify emerging trends
Benefits
- Equity
- Sign-on payments
- Full range of medical benefits
- Financial benefits
- Other benefits
