Brand Marketing Manager - Marketing Partnerships

About the position

The Marketing Manager is a key leader responsible for driving the strategic direction and execution of integrated marketing for assigned product categories and brands, including Tyson®, Hillshire Farm®, and Jimmy Dean®. This role owns end-to-end marketing planning — from annual brand and category strategies to day-to-day activation across key sales channels. The Marketing Manager will lead cross-functional alignment, manage external partnerships, support sales initiatives, and drive brand growth through innovation, communication, and business development.

Responsibilities

• Partner with Business Units to define annual and long-range strategic priorities.
• Develop integrated marketing briefs and long-term category plans aligned to corporate objectives.
• Evaluate and manage brand partnerships, sponsorships, and co-branded collaborations.
• Map consumer journeys and leverage insights to optimize media, messaging, and targeting strategies.
• Monitor competitive trends and cultural insights to influence PR, social, and paid media efforts.
• Drive category leadership and innovation by identifying unmet consumer and customer needs.
• Lead the development and execution of multi-channel marketing campaigns across digital, social, PR, retail, and eCommerce.
• Manage external agency partners, guiding creative strategy and campaign performance.
• Ensure all communications adhere to Tyson brand standards and drive cohesive storytelling.
• Activate strategic partnerships to expand brand presence and drive innovation in-market.
• Track KPIs and partner with analytics teams to optimize campaign performance.
• Collaborate with Sales, Category Management, and Shopper Marketing to deliver compelling customer-facing programs.
• Support sell-in through custom marketing collateral, selling tools, and new product presentations.
• Develop account-specific programs for national chains, operators, and distributors to support volume and margin goals.
• Represent marketing on customer calls, including strategy prep, storytelling, and post-meeting follow-ups.
• Serve as the marketing 'quarterback' across cross-functional teams — including Brand, Shopper, Digital, PR, Media, R&D, and Packaging Design.
• Maintain visibility on project milestones via integrated calendars, workback schedules, and project tracking documents.
• Provide administrative support including budget oversight, vendor invoicing, meeting ownership, and status updates.
• Collaborate with R&D teams to commercialize innovation pipelines that meet operational feasibility and consumer demand.
• Serve as the primary marketing point of contact for external brand partnerships, alliances, and sponsorships on behalf of Tyson Foods.
• Provide strategic input on potential partnership opportunities, evaluating alignment with brand objectives, and consumer relevance.
• Lead partnership screening and vetting processes, collaborating with Legal, PR, Brand, and Business Unit stakeholders as needed.
• Manage development, activation, and delivery of partnership-related assets, ensuring on-brand execution across all consumer touchpoints.
• Track and evaluate partnership performance using KPIs, consumer engagement metrics, and sales lift analysis to inform future investments.
• Ensure internal visibility and alignment on partnership activity across all functions.
• Foster ongoing collaboration with external partners to build long-term value and innovation potential for the Tyson brand portfolio.

Requirements

• Bachelor’s degree in marketing, Business, Research Analytics or a related field required (MBA preferred).
• 5+ years in brand marketing, category marketing, or advertising agency experience.
• Proficient in Microsoft Office (Excel, PowerPoint, Word); familiarity with digital marketing platforms and analytics preferred.
• Demonstrated success managing brand and category strategies, integrated marketing campaigns, and budget stewardship.
• Strong understanding of consumer and customer dynamics in both retail and foodservice channels.
• Experience in innovation pipelines, product launches, and promotional planning.
• Excellent written and verbal communication skills.
• Strong analytical mindset and ROI-focused thinking.
• Organizational excellence with ability to lead cross-functional teams and projects.
• Self-starter with the ability to work autonomously and prioritize in a fast-paced environment.

Benefits

• Paid time off
• 401(k) plans
• Affordable health, life, dental, vision and prescription drug benefits