About the position
At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation. Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive. The Brand Strategy team is dedicated to improving the perception of F5 as a leading application delivery and security platform company. The team is responsible for defining the F5 narrative, shaping the brand architecture that helps customers understand our product portfolio, monitoring brand health, and driving content strategy that encourages brand visibility. As a key member of the Brand Strategy team, the Brand Manager will be focused on facilitating research, measuring brand health, and crafting content strategies, while evangelizing these items across the organization. This role will be collaborating with internal teams across all geographies.
Responsibilities
- Lead brand health research biannually with an emphasis on co-creating actionable findings from the data
- Restructure research approach as needed to increase confidence in outcomes
- Share insights from research internally, focusing on actionability
- Maintain brand levers dashboard, partnering cross-functionally to analyze key metrics
- Coordinate with other F5 teams gathering research to enhance our insights from collective data
- Collaborate with Creative team to maintain brand standards, keeping resources up to date
- Articulate the F5 narrative to multiple audiences
- Work closely with campaign, digital and experiential teams to infuse the F5 narrative into relevant messaging documents and content across key channels
- Own F5.com home page strategy, reporting, and coordination
- Drive content strategy in key areas that fill F5 gaps in F5 marketplace visibility
Requirements
- 5-7+ years of real-world brand management experience with the care and nurturing of a publicly visible brand
- Understanding of strategic brand concepts including brand architecture, sub-branding, and product portfolio management
- Experience in fielding and/or analyzing qualitative and quantitative research
- Knowledge of branding and positioning fundamentals
- Excellent writing, editing, presentation, and communication skills, with high attention to detail
- Ability to exhibit solid interpersonal skills and build relationships across multiple departments and all levels of management, as well as outside the company
Nice-to-haves
- Technology experience or knowledge of B2B, applications and open source
- Excellent market or brand research experience
- Experience in web content strategy and/or UX
- Experience working with creative teams/agencies or vendors
- Ability to listen, be nimble and adapt quickly to strategic changes
- Team player who can independently drive processes and tight timelines successfully
Benefits
- Incentive compensation
- Bonus
- Restricted stock units
- Comprehensive benefits package
