Brand Partner for Sponsorships & Experiential Marketing
About The Position
Citizens is seeking a talented sponsorship and experiential marketing professional to join our sponsorship team. In this role, you will support the execution of high-profile brand partnerships and sponsorships that enhance brand visibility, deepen customer relationships, and deliver meaningful business impact. The Brand Partner, will play a critical role in bringing integrated sponsorship programs to life. This role supports the planning, activation, and measurement of Citizens’ sponsorship portfolio, with a strong focus on endurance sports and community-driven partnerships. The AVP will collaborate closely with sponsorship property partners, internal teams, and external vendors to plan and execute high-impact, integrated sponsorship activations. We are looking for a motivated and detail-oriented marketing professional with knowledge and experience executing events and sponsorships within the sports and entertainment industry; endurance sponsorship experience is a plus. The position is ideal for a collaborative self-starter who thrives in a fast-paced environment and is eager to grow within a dynamic marketing organization
Requirements
- 5+ years of experience in sponsorship marketing, experiential marketing, or event management.
- Bachelor’s degree in Sports Marketing, Marketing, Communications, or related field.
- Strong organizational & project management skills with the ability to manage multiple projects simultaneously and deliver on time
- Excellent communication & interpersonal skills; ability to work with multiple stakeholders.
- Comfortable working collaboratively across teams and with external partners, including engaging with community members
- Ability to work nights and weekends, travel as required and represent the brand at key events.
Nice To Haves
- Passion for sports/running and community engagement is a plus.
- endurance sponsorship experience is a plus
Responsibilities
- Support the day-to-day execution of Citizens’ endurance sponsorships in NYC, ensuring deliverables are completed on time and aligned with brand guidelines.
- Assist with the planning and activation of major partnerships, including New York Road Runners, the Citizens Queens 10K, and the TCS New York City Marathon.
- Help manage Citizens running platform, Team Citizens, including runner communications, inbox support, engagement initiatives, and event coordination.
- Support the annual Team Citizens bib allocation and registration process for internal and external runners, including coordination with business lines and race organizers.
- Coordinate with internal teams (brand, product, social, corporate affairs) and external sponsorship and agency partners to support seamless event execution.
- Oversee colleague volunteer efforts across the Citizens NYRR race footprint, ensuring strong engagement and smooth execution at sponsored events.
- Help track performance metrics and contribute to post-event recaps and reporting.
- Support the creation and implementation of new activation tactics and vendors that help advance programs and re-marketing efforts.
- This job will require periodic travel to provide hands-on support at sponsored events and race-day experiences, including evenings and weekends as needed.
Benefits
- We offer competitive pay, comprehensive medical, dental and vision coverage, retirement benefits, maternity/paternity leave, flexible work arrangements, education reimbursement, wellness programs and more.
- Note, Citizens’ paid time off policy exceeds the mandatory, paid sick or paid time-away policy of every local and state jurisdiction in the United States.
- For an overview of our benefits, visit https://jobs.citizensbank.com/benefits
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
