About the position
Serve as a Senior Strategist leading and owning the development of executive-level communications and presentations, to communicate the marketing division's priorities internally and to the larger organization. Act as architect of department annual plans and roadmaps and lead the development of quarterly updates & reviews. Evangelize the marketing vision, strategy and prioritization of member programs and communications. Contribute to building differentiated, defensible positioning for Navy Federal product and service offerings and messaging platforms to inform execution of results-driven marketing communications. Demonstrate good judgement and work on problems of diverse scope where analysis of data requires evaluation of identifiable factors. Contribute to effectively promoting the brand to members and prospective members in support of member-centric enterprise strategy and to achieve business goals.
Responsibilities
- Drive and own the development of executive-level updates and presentations to ensure awareness of marketing programs.
- Provide inputs to Product Strategy & Marketing leadership for the departmental marketing roadmap.
- Support quarterly development of executive calibration presentations by coordinating across department teams.
- Keep key stakeholders informed of any changes in strategy, approach, timing, challenges, or opportunities.
- Build relationships with key corporate stakeholders and act as the face of product marketing.
- Partner with Advertising Agencies to gather inputs and share out recommendations for portfolio.
- Evaluate and report on campaign performance, test results/learnings, data insights, etc.
- Deliver compelling and effective communications/presentations to departmental and executive management.
- Build and maintain thorough knowledge of Navy Federal's brand, products and services.
- Lead and assist special projects.
- Mentor lower-level team members.
- Perform other duties as assigned.
Requirements
- Extensive experience in leading large brand, product and/or marketing campaigns.
- Extensive experience in client management, product marketing, and project leadership.
- Extensive experience leading, shaping and developing marketing plans and innovative solutions.
- Ability to multi-task and prioritize with minimal direction.
- Significant experience in collaborating across organizational boundaries.
- Advanced knowledge of state and federal financial and advertising laws.
- Advanced knowledge of financial and marketing industry trends, products, and services.
- Advanced knowledge of product roadmap scoping and planning.
- Advanced experience with PCs and related software packages.
- Advanced skill influencing, guiding strategic thinking, synthesizing recommendations.
- Advanced verbal, written, and interpersonal communication skills.
- Advanced organizational, planning, and time management skills.
- Advanced skill interacting with staff, management, vendors, and members diplomatically.
- Bachelor's Degree in a related field such as Marketing, Strategy, Business, Finance, or equivalent.
Nice-to-haves
- Advanced knowledge of NCUA regulations that govern the activities, products and services.
- Working knowledge of Navy Federal products, services, programs, policies and procedures.
- Advanced knowledge of Navy Federal's functions, philosophy, operations, and organizational objectives.
- Product Owner certification or equivalent training/experience.
- Working towards customer Experience Foundations and/or Journey Mapping certifications.
- Master's degree in a related field such as Marketing, Strategy, Business, Finance, or equivalent.
Benefits
- 401k
- health_insurance
- dental_insurance
- vision_insurance
- paid_holidays
- flexible_scheduling
- tuition_reimbursement
- professional_development
