Brand Strategy & Activation Manager

Zillow

1d • $103,500 - $174,000 • Remote

About The Position

At Zillow, we understand that there’s nothing more powerful than home, providing physical and emotional security for today, and financial opportunity for tomorrow. But for many, finding and getting home is a challenge, marked by complexity at best, and real barriers at worst. So just as we gave customers the advantage of information that helped them to find home, today we’re giving them everything they need to get home. We believe that home should be more than just a dream and our purpose is to make home a reality for more and more people. This has led our business to build solutions related to financing, buying, selling, and renting. Our work is also changing as we learn to collaborate in a cloud HQ environment, with team members spread across the nation. Together, we are all stewards of a promise we make to those we serve - a promise that is built on trust through every touchpoint people have with us. As a team, we are ensuring that every Zillow employee feels a sense of shared ownership of this promise, so they understand it, feel connected to it, and are equipped to live it every day. In that light, we are kicking off this search for someone to help us evolve the brand, bringing it to life in a compelling and consistent way across the many touchpoints Zillow creates for customers to get home. As a Brand Strategy & Marketing Manager, you will play a meaningful role in developing a truly iconic brand. This role reports to our Director, Brand Strategy & Marketing, and is designated as a remote role. We are seeking an experienced brand strategist and marketer who can contextualize and activate a comprehensive brand strategy with consumer audiences. You will find rich opportunities to cultivate relationships, collaborate and influence peers across the organization, and rally teams around a unified strategy. You will identify useful audience-based insights, add clarity and definition to high-level strategic concepts and translate those concepts into accessible, practical frameworks that help teams build and live our promise through our products, experiences and communications.

Requirements

• Proven experience shaping brand strategy and creating frameworks that translates strategy into action for various teams
• Track record of serving as a consultative partner to teams executing campaigns and initiatives, ensuring consistency, clarity, and strategic rigor across all touchpoints
• Ability to partner with cross-functional teams in a matrixed organization, building influential and collaborative relationships across a geographically distributed company.
• Skilled facilitator of workshops and/or projects that lead cross-functional teams from insight to strategy to implication.
• Strategic problem solver, with a high level of curiosity and an insight backed approach.
• Ability to analyze opportunities, define objectives and drive desired outcomes.
• Demonstrates understanding of audience insights and knows how to extract meaning to tell a powerful story in collaboration with Research teams.
• Confident communicator, with strong oral and written communication skills.
• Bachelor’s degree, preferably in marketing or business.

Responsibilities

• Strategy: Author strategic frameworks (brand positioning, messaging, architecture, etc.) that clarify how our brand shows up to consumer audiences.
• Activation: Identify opportunities and collaborate cross-functionally to ensure our brand is activated across the consumer ecosystem (campaigns, experiences, content, stories, etc.).
• Management: Steward and evolve our brand strategy to ensure brand health, strength and clarity. Consult and guide teams related to naming, brand identity, etc.
• Measurement: Report on the state of the brand via qualitative and quantitative tracking research, ensuring we have meaningful feedback on the health of our brand with our consumer audiences. Monitor and dissect the competitive landscape.
• Strategic Influence: Immerse with key stakeholders to understand their business context and complexity; consult on how the brand is accelerated through their work (product roadmap, experience design, business model, etc.).
• Inspiration: Develop a deep understanding of our consumer audiences in order to help internal teams develop understanding and empathy; Lead creative ways to inspire those teams with clarity around our brand promise and impact.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager