Braze Email Marketing Specialist (Contractor)

About the position

A core component to Nayya's success is our ability to engage and communicate effectively with our users, especially during Open Enrollment season. As the email marketing specialist, you will play a critical role in driving and scaling this strategy at Nayya. In this role, you will build and deploy optimized multi-step email journeys to users. You will measure performance, identify areas of opportunity, and run and analyze A/B tests. You will partner with our existing email marketing specialist to tackle different segments of users and use cases across the entirety of Open Enrollment season.

Responsibilities

• Following a step-by-step guide, manage a segment of customer email program deployments from beginning to end.
• Edit and schedule user journeys in Braze, maintaining a calendar of deployments.
• Proactively communicate with members of the team on any areas of confusion or blockers hindering your success.
• Troubleshoot issues that arise in Braze independently or with minimal assistance.
• Govern list management, including list health, segmentation, reputation, and growth.
• Analyze and report on the results of A/B tests.
• Meet regularly with key marketing stakeholders to collaborate on a shared email deployment calendar.

Requirements

• 3-4 years of professional marketing experience with 2+ years of performance marketing experience.
• Expert-level experience with email marketing platform Braze is required.
• Experience in segmentation and personalization of campaigns across multiple channels.
• Experience working with cross-functional teams and collaborating with product, design, marketing and client-facing teams.
• Excellent written and verbal communication skills.
• Strong data analysis, problem-solving, and strategic-thinking abilities.

Nice-to-haves

• B2B2C experience
• startup experience