Business and Marketing Development Coordinator

Ring Power Corporation • St. Augustine, FL

1d

About The Position

Main Duties & Responsibilities
Primary Job Role
Qualifies all incoming web site and Cat sponsored leads. Ensures the lead or inquiry is valid, gains additional information and routes the leads to appropriate personnel within each division/department. Tracks leads metrics via reports generated from Sales funnel activities.
Ensures accurate database identification of all customers. Reviews information with sales reps to ensure targeting proper industry and products.
Creates access and/or excel reports to pull appropriate data for target market segments and campaigns.
Engages in Cat Conquest Campaign database development, campaign communication and management, as well as sales submission and activity reporting.
Assists Marketing Coordinators with planning of Trade Shows and Customer Event lead generation, along with method to track leads and metrics as post show follow up. Assists with charity events, events sponsored/hosted by Ring Power, and student field trips/tours at WCC facility.
Researches market opportunity for consideration of new product or service offering. Works with Marketing Coordinators to develop awareness and lead generation campaigns on new products.
Completes a minimum number of daily prospect calls as determined necessary by Marketing Manager.
Develops process for gathering email addresses from customers and web inquiries for inclusion in our Digital Marketing initiatives.
Performs other duties as assigned.
Essential Job Competencies
Safety: fully supports, encourages and follows safe work behavior, and considers safety of paramount importance in the workplace.
Job Specific Skills: Demonstrates the required depth and mastery of knowledge and skill associated with the job as identified in the Learning Management System (LMS) and other applicable sources. Demonstrates the effective application of the job specific knowledge, skills and ability required to resolve job related challenges in the workplace. Refer to job specific training requirements for the job identified in the LMS.
Communication: Uses active listening skills, conveying information with the appropriate medium that is clear and easily understood. Uses feedback to verify effective and accurate communication has occurred. Ensures that others having a need to know are kept informed about developments, progress, problems and plans through consistent, effective communication. Avoids surprises.
Takes Initiative: Takes appropriate action to resolve issues without requiring direction. Seeks out others involved in a situation to learn their perspectives. Makes difficult decisions in a timely manner. Is willing to make decisions in difficult or ambiguous situations, when time is critical. Assertive in a group when it is necessary to facilitate change, overcome an impasse, face issues, or ensure that decisions are made.
Planning and Organizing: Creates realistic schedules and follows them. Evaluates progress against schedule and goal. Identifies the sequence of tasks and the resources needed to achieve a goal, and prioritizes key action steps. Anticipates the impacts / risks of actions. Seeks and uses others' input about critical actions, timelines, sequencing, scope, methodology, expected outcomes, and priorities. Adjusts plans based on input.
Customer Oriented: Demonstrates concern for satisfying external and/or internal customers. Responsive, quickly and effectively addresses customer concerns or problems. Assures customers he/she is willing to work with them to meet their needs. Presents a cheerful, positive manner with customers.
Interpersonal Skill: Anticipates, notices, and understands concerns of others, involving them in a process or decision to ensure their support. Develops and maintains positive relationships. Considerate and discreet in handling challenging, awkward or tense interpersonal situations, focusing on issues and interests instead of people or positions. Knows when to escalate critical issues when unsuccessful in gaining support.
Information Gathering: Checks all appropriate sources in identifying the information needed for analysis and decision making. Uses skillful methods in obtaining high quality relevant information. Checks work to ensure accuracy and completeness. Compares observations or finished work to what is expected to find inconsistencies. Clearly documents sources, and organizes the information according to the research needs.
Credibility: Demonstrated concern to be responsible, reliable, and trustworthy. Maintains commitments. Respects the confidentiality of information or concerns shared by others. Is honest and forthright with people. Takes personal responsibility for the quality and timeliness of work. Punctual, follows instructions, policies, and procedures.
Adaptability: Adapts to changing business needs, conditions, and work responsibilities. Adapts approach, goals, and methods to achieve solutions and results in dynamic situations. Recovers quickly from setbacks, and finds alternative ways to reach goals or targets. Open to different and new ways of doing things; willing to modify one's preferred way of doing things.

Requirements

• High School diploma or GED
• 1-2 years experience
• Able to easily and effectively comprehend written material and communicate orally and in writing with employees and customers.
• Computer skills to include Excel, Access, Word (advanced level), Powerpoint.

Nice To Haves

• Bachelor's Degree from a four year college or university or related equivalent experience preferred

Responsibilities

• Qualifies all incoming web site and Cat sponsored leads. Ensures the lead or inquiry is valid, gains additional information and routes the leads to appropriate personnel within each division/department. Tracks leads metrics via reports generated from Sales funnel activities.
• Ensures accurate database identification of all customers. Reviews information with sales reps to ensure targeting proper industry and products.
• Creates access and/or excel reports to pull appropriate data for target market segments and campaigns.
• Engages in Cat Conquest Campaign database development, campaign communication and management, as well as sales submission and activity reporting.
• Assists Marketing Coordinators with planning of Trade Shows and Customer Event lead generation, along with method to track leads and metrics as post show follow up. Assists with charity events, events sponsored/hosted by Ring Power, and student field trips/tours at WCC facility.
• Researches market opportunity for consideration of new product or service offering. Works with Marketing Coordinators to develop awareness and lead generation campaigns on new products.
• Completes a minimum number of daily prospect calls as determined necessary by Marketing Manager.
• Develops process for gathering email addresses from customers and web inquiries for inclusion in our Digital Marketing initiatives.
• Performs other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: High school or GED