Cooperative Home Care Associates: Business Development Director
About The Position
We are seeking a dynamic and results-driven Business Development Director to lead our strategic marketing and sales efforts. This role is perfect for a seasoned professional with a passion for expanding healthcare access and driving growth through innovative partnerships, digital marketing strategies, and service development. If you have proven success in healthcare business development and are ready to make an impact in a mission-driven, worker-owned organization, we’d love to hear from you! About CHCA: Cooperative Home Care Associates (CHCA) established in 1985, is a home health care services agency licensed by the New York State Department of Health, to provide paraprofessional services for elders and individuals living with physical disabilities in New York City. More than 1,700 home care workers are currently employed by CHCA, 98 percent of whom are Latina or African American women. As the largest worker-owned cooperative in the US, CHCA offers all employees the opportunity to purchase an equal ownership stake in the business. Today CHCA is one of the largest private-sector employers in the South Bronx and one of the largest women-and-minority-owned businesses in New York City.
Requirements
- Minimum 5 years of experience in healthcare, with a strong understanding of long-term care and managed care.
- At least 5 years of leadership experience in marketing or business development roles, preferably in home health or similar sectors.
- Demonstrated success growing both public and private pay lines of business.
- Excellent communication, relationship-building, and project management skills.
- Strong analytical skills and experience with financial modeling and forecasting.
- Deep knowledge of State Medicaid and Federal Medicare regulations.
Responsibilities
- Develop and implement a comprehensive marketing and sales strategy to support CHCA’s strategic growth plan.
- Identifies and leverages CHCA’s core strengths and market differentiators, including the agency’s unique cooperative model.
- Conducts detailed market analysis to identify new business opportunities and understand competitive landscapes.
- Prepares actionable and measurable marketing plan, identifying priorities, timetable, staffing, and required investments.
- Works with Senior leadership to negotiate better rates for services.
- Lead outreach and relationship building with key referral sources including hospitals, clinics, and healthcare providers.
- Build strategic partnerships that drive client acquisition and revenue growth.
- Represent CHCA at networking events, industry conferences, and community functions.
- Build a marketing team of bilingual marketers and manage intake coordinator to support the marketers and to expedite client enrollment process.
- Monitor CHCA’s online platforms (website, social media pages) for effectiveness (SEO, lead generation/conversion, etc.), and facilitate needed updates/improvements.
- Oversee internal training and customer service initiatives to support sales and retention.
- Prepare detailed reports and presentations on growth efforts, risks, and opportunities for senior leadership.
- Monitor effectiveness of campaigns and partnerships, adjusting tactics as needed for optimal performance.
Benefits
- CHCA offers an attractive compensation package which includes, medical, dental, vision and company paid life insurance, paid time off, flexible spending accounts, commuter benefits program, long term disability, and 401K benefits as well as an excellent working environment that values diversity and growth.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
