Business Development Specialist- Northern, OH

Careforth

1d • $53,000 - $72,656 • Remote

About The Position

A pioneer in the caregiving space, Careforth supports family caregivers across the United States to confidently care for their loved ones at home. Through a combination of in-person home visits, remote coaching and our proprietary digital collaboration app, we provide caregivers with support, guidance, confidence, and connection to resources they need. The Caregivers and families we support stay with Careforth for many years, building lasting relationships along the way. Join us today and live our values: lead with heart, cultivate trust, go beyond.

The Business Development Specialist is responsible for expanding Careforth’s presence across underserved rural Ohio communities. Reporting to the Director of Sales & Community Partnerships, this role focuses on building new referral infrastructure, identifying Medicaid-eligible populations, and developing relationships with agencies and organizations that support caregiver and member needs.

Requirements

• 3-5 years of experience in business development, community outreach, or field sales required, preferably in a healthcare environment; experience working with Medicaid population is strongly desired.
• Bachelor’s degree or equivalent professional experience.
• Strong relationship-building and community engagement skills.
• Proven ability to work independently in a remote, field-based role.
• Ability to travel throughout the rural Northern Ohio territory (typically ~60-70% of the time). Must have a valid driver’s license and reliable transportation (mileage reimbursement provided per Careforth policy).

Nice To Haves

• Active or eligible Ohio Social Work license (LSW or LISW) highly preferred.
• Prior experience in social work, case management, care coordination, or community-based human services highly preferred.

Responsibilities

• Serve as the face of Careforth across a dedicated rural Ohio territory, executing localized business development strategies that connect families with essential caregiver support services
• Conduct market research to identify Medicaid-eligible populations, referral pathways, and agencies supporting aging, disability, and caregiver services
• Build and maintain relationships with PASSPORT agencies, healthcare providers, and aging/disability advocacy groups to embed Careforth into the local care ecosystem
• Plan and execute caregiver education sessions, community outreach, and referral-focused events.
• Generate and qualify professional referrals and ensure timely handoff to Account Managers.
• Serve as Careforth’s consistent in-person presence within rural communities.
• Track outreach activity, referral development, and lead outcomes in CRM systems.
• Share market intelligence, referral trends, and competitive insights with key stakeholders
• Perform other duties as assigned, potentially including home assessment and start-of-service activities

Benefits

• With flexible schedules, a remote-first culture, and a nationally recognized wellness program, our benefits are designed to help you thrive, both professionally and personally.
• Discover how we invest in you: https://careforth.com/careers/#benefits
• The pay range for this position is $53,000 - $72,656.
• The actual wage offered may be lower or higher depending on budget and candidate experience, knowledge, skills, qualifications, and geographic location.
• In addition to base pay, your total compensation package will include eligibility for an uncapped commission plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level