Campaign Content Manager, Applied AI

Adobe • San Jose, CA

1d

About The Position

The Personalization and Campaign office is redefining how direct sales at Adobe plans, implements, and scales market engagement strategies using AI. We sit at the intersection of strategy, data, content, and frontline execution, translating business intent into always-on, highly personalized customer experiences across inbound and outbound sales motions. We are looking for a skilled Copywriter with deep prompt engineering expertise to help power this transformation. This role is critical to how we build, test, and scale messaging. The messaging uses advanced technology and feels human, relevant, and effective throughout the customer journey. The customer journey. You will develop the content, prompts, and narratives that drive performance across agentic workflows, campaigns, and sales experiences. As a Campaign Content Manager, Applied AI, you will specialize in crafting high-impact content and prompts that fuel AI agents used across sales and marketing workflows. You will work closely with Strategy and operations, Market introduction, Product Marketing, Sales Operations, Campaign Managers, and AI Engineers to build personalized content that adapts to context, audience, and intent, at scale. This role blends creative copywriting with analytical rigor. You will obsess over personalization, experimentation, and performance, constantly iterating based on data and feedback in a fast-paced environment.

Requirements

• 6+ years of experience in B2B SaaS copywriting, content strategy, or product marketing, with direct exposure to sales-focused use cases.
• Proven experience with prompt engineering for LLM-powered systems, including writing, testing, and refining prompts.
• Strong understanding of SaaS go to market motions, including inbound, outbound, lifecycle marketing, and sales enablement.
• Hands-on experience running content experiments, A/B tests, and using data to inform iteration and optimization.
• Exceptional writing skills with the ability to adapt tone, voice, and structure across audiences, segments and funnel stages.
• Highly detailed and driven by a strong passion for action in fast paced environments.
• Deep passion for personalization and customer relevance at scale
• Comfortable partnering cross-functionally with Product, Sales, Marketing, Analytics, and Engineering teams, open to feedback, and motivated by shared iteration.

Responsibilities

• Build and author copy and prompts for sales and GTM use cases, including outbound email campaigns, nurture sequences, in-product messaging, chat experiences, and sales assisted workflows and pitches.
• Build, test, and refine prompts that enable AI agents to generate high-quality, on-brand, context-aware content across multiple scenarios.
• Partner with Product Marketing and GTM teams to translate positioning, value propositions, and campaign strategy into scalable prompt frameworks.
• Drive experimentation for AI-generated content, including A/B testing, multivariate testing, and performance analysis across segments and channels.
• Optimize messaging for personalization at scale, demonstrating firmographic, behavioral, and contextual signals.
• Maintain prompt libraries, messaging frameworks, and documentation to ensure consistency, quality, and reuse.
• Collaborate with engineering and analytics partners to continuously improve output quality, speed, and relevance.
• Stay current on emerging guidelines in prompt engineering, AI-assisted copywriting, and agentic content systems.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees