Category Manager - Sneakers

StockX•Detroit, MI

1d•$120,000 - $130,000

About The Position

Help empower our global customers to connect to culture through their passions. Why you’ll love this role: StockX is the world’s leading marketplace for current culture, built at the intersection of commerce, community, and credibility. Sneakers are foundational to StockX — not just as a category, but as a culture, an economy, and a global community. We are expanding how sneaker culture shows up on StockX through creator-driven, community-oriented commerce experiences that blend storytelling, expertise, and transaction. To do this well, we need category leaders who don’t just understand the sneaker market — they live inside it. The Sneakers Category Manager is the single-threaded owner of sneaker category growth within a new, high-priority commerce initiative. This person is the in-house expert on sneaker culture, people, economics, and moments — and is responsible for translating that expertise into supply growth, engagement, and GMV. You will act as: The internal authority on the primary and secondary sneaker ecosystem The external face of StockX to sneaker sellers, creators, and community leaders The architect of the sneaker go-to-market / growth playbook for this new initiative This role blends deep cultural fluency, strategic ownership, and hands-on execution. Early on, you will own everything related to sneakers within this initiative. As the category scales, you will grow into a leader overseeing a broader sneaker portfolio and team. What You’ll Do: Own the Sneakers Category End-to-End Define and execute the growth strategy for sneakers within the platform Own category-level performance across supply, engagement, and revenue Establish quarterly goals, leading indicators, and operating rhythms Be the Market & Culture Expert Maintain deep, current knowledge of sneaker culture, including: Key sellers, creators, collectors, and resellers Sub-segments (hype vs. GRs, vintage, performance, regional markets, etc.) Drops, releases, brand dynamics, and cultural moments Pricing dynamics, liquidity, and resale economics Serve as the internal voice of the sneaker community, informing product, marketing, and platform decisions Supply & Creator Acquisition Build and own a pipeline of high-impact sneaker sellers, shops, influencers, and creators Personally recruit and onboard flagship sellers who set the tone for the platform Develop seller strategies that balance credibility, storytelling, and commerce Commerce Strategy & Category Moments Identify and orchestrate sneaker-specific moments, campaigns, and formats that drive engagement and conversion Partner with Category Marketing to design culturally authentic activations Experiment with new approaches and iterate quickly based on performance and feedback Cross-Functional Leadership Work closely with Account & Partnerships Managers to scale seller acquisition and support Collaborate with Product and Engineering to shape features and tools that matter to sneaker sellers and buyers Provide clear, actionable insights from the market to influence roadmap prioritization Build the Playbook Document learnings, frameworks, and best practices that can be reused across future categories Help define what “great” looks like for category ownership at StockX Support hiring and onboarding as the sneaker category team grows

Requirements

Deeply embedded in sneaker culture — you know the people, platforms, trends, and economics, and you’re already plugged into the ecosystem
5+ years of experience in category management, partnerships, marketplace growth, brand, or operator roles in sneakers, streetwear, or adjacent ecosystems
Comfortable owning outcomes, not just strategy — you execute, iterate, and adapt
Strong relationship builder with credibility among sellers, creators, and community members
Data-literate and commercially minded — you understand pricing, margins, liquidity, and incentives
Entrepreneurial, scrappy, and energized by building something from the ground up

Nice To Haves

Existing network of sneaker resellers, store owners, creators, or influencers
Experience buying and selling sneakers or operating within resale marketplaces
Familiarity with content-driven commerce, creator platforms, or enthusiast communities
Experience working cross-functionally with product and engineering teams

Responsibilities

Define and execute the growth strategy for sneakers within the platform
Own category-level performance across supply, engagement, and revenue
Establish quarterly goals, leading indicators, and operating rhythms
Maintain deep, current knowledge of sneaker culture, including: Key sellers, creators, collectors, and resellers
Sub-segments (hype vs. GRs, vintage, performance, regional markets, etc.)
Drops, releases, brand dynamics, and cultural moments
Pricing dynamics, liquidity, and resale economics
Serve as the internal voice of the sneaker community, informing product, marketing, and platform decisions
Build and own a pipeline of high-impact sneaker sellers, shops, influencers, and creators
Personally recruit and onboard flagship sellers who set the tone for the platform
Develop seller strategies that balance credibility, storytelling, and commerce
Identify and orchestrate sneaker-specific moments, campaigns, and formats that drive engagement and conversion
Partner with Category Marketing to design culturally authentic activations
Experiment with new approaches and iterate quickly based on performance and feedback
Work closely with Account & Partnerships Managers to scale seller acquisition and support
Collaborate with Product and Engineering to shape features and tools that matter to sneaker sellers and buyers
Provide clear, actionable insights from the market to influence roadmap prioritization
Document learnings, frameworks, and best practices that can be reused across future categories
Help define what “great” looks like for category ownership at StockX
Support hiring and onboarding as the sneaker category team grows