Category Manager, Amazon

Greenworks•Mooresville, NC

About The Position

The Category Manager is responsible for specific product categories selling to Amazon. This includes, but not limited to developing product line ups, profitably recommending promotional and advertising strategy, managing inventory and working cross functionally within the company. This position will plan, organize, direct, control, and provide the marketing leadership to achieve short-range and long-range business development objectives and helping to manage its corresponding P/L statement.

Requirements

Motivated self-starter with high positive energy level
Bachelor’s degree in Marketing or related field and 5+ years of product marketing experience
Excellent communication and interpersonal skills, along with the ability to communicate effectively with both senior and junior staff are essential
Strong written communication skills
Strong organizational skills and the ability to manage multiple projects in a lean, fast-paced environment

Responsibilities

Creating and developing a strategic short and long-term plan for designated product categories
Conduct market research and analyze trends based on consumer behavior
Make forecasts for product demand to ensure product availability meets demand
Establish and execute full year promotion plan (best deals, coupons, discounts, DOTD, etc.)
Develop pricing with finance to ensure products meet margin guidelines
Manage and track budget with financial team
Daily collaboration with Global counterparts to execute sales plans
Build a deep knowledge of our products, customers, and competitors
Work with advertising team to ensure new and core items have proper exposure in the market
Create and maintain banner ads
Collaborate with internal teams to maintain and optimize product pages, brand store, and A+ content for a streamlined and optimized user experience
Initiate BTR (born to run) orders and Amazon vine to expedite new item launches
Collaborate with buyer to expand product selection
Develop exit strategies for unsuccessful products.
Other duties as assigned