Category Strategist Analyst

JonnyPops•Plymouth, MN

About The Position

The Category Strategy Analyst will play a critical role in delivering data-driven insights that shape JonnyPops’ commercial strategy. This role will leverage syndicated and consumer data to track category performance, identify opportunities, and support reporting needs for Sales, Marketing, and Senior Leadership. The ideal candidate will have 3–5 years of CPG category management or insights experience and thrive in environments that require analytical rigor, storytelling, and cross-functional collaboration.

Requirements

Bachelor’s Degree in Business, Marketing, Analytics, Economics, or related field.
3–5 years of CPG experience in category management, category strategy, or consumer insights with a strong emphasis on analytics.
Proficiency in syndicated data platforms (SPINS, Nielsen, IRI/Circana) and familiarity with consumer/shopper panel data.
Strong Excel and PowerPoint skills; experience with data visualization tools (e.g., Power BI, Tableau) preferred.
Ability to manage large data sets, conduct analysis, and synthesize findings into compelling insights.
Excellent communication and presentation skills with the ability to influence across organizational levels.
Strong organizational and project management skills, capable of managing multiple deliverables in a fast-paced environment.
Collaborative, entrepreneurial, and detail-oriented mindset with a passion for “better-for-you” CPG categories.
Results-oriented, analytical thinker with high expectations of self and a commitment to continuous improvement.

Responsibilities

Regularly analyze syndicated (e.g., Nielsen, IRI/Circana, SPINS) and consumer data to deliver category, shopper, and competitive insights.
Build and maintain recurring reporting (e.g., velocity trackers, distribution scorecards, promo reviews, and category dashboards) for Sales, Marketing, and senior leadership.
Support the development of category strategies and presentations for customer meetings and executive updates.
Translate complex data into clear, actionable insights and storytelling that inform assortment, pricing, shelving, and promotional decisions.
Monitor category and competitive trends, consumer behavior shifts, and retail dynamics to identify risks and opportunities.
Partner cross-functionally with Sales, Marketing, and Finance to ensure alignment on category insights and reporting accuracy.
Continuously improve reporting tools, templates, and processes to streamline data access and analysis.
Participate in special projects such as pricing analyses, PPA (price pack architecture) studies, and innovation roadmaps.
Accept responsibility for organizational goals by proactively taking ownership of new duties and opportunities within the Strategy & Analytics function.
Clearly reflect food safety and quality as part of the JP brand, when planning and executing projects, and while interacting with relevant external stakeholders.
Adhere to systemwide GMPs, as expected of all JP personnel