Channel Manager

Rehlko • Kohler, WI

1d • $107,650 - $137,150 • Hybrid

About The Position

The Channel Manager – Industrial Construction (North America) will join Rehlko’s Engines Division reporting directly to the Director of Marketing. The Channel Manager – Industrial Construction is responsible for enabling and accelerating sales performance through OEM and Distributor channels across the North American industrial and construction markets. The role acts as a sales enabler and brand ambassador, supporting channel partners in effectively positioning the brand, products, and value proposition in front of key customers and decision makers. This position translates marketing strategy into concrete, field-ready initiatives, ensuring consistent brand deployment, strong partner engagement, and effective go-to-market execution. This is a hybrid position that requires on‑site presence in Kohler, Wisconsin 3-4 days per week.

Requirements

• A bachelor's degree in marketing, or business or a related field is required
• 5+ years of experience in Channel Marketing, Partner Marketing, or Sales Enablement within B2B industrial, construction, or engineered products markets.
• Proven experience working with OEMs and Distributor networks in North America.
• Strong understanding of industrial sales dynamics, indirect go-to-market models, and partner ecosystems.
• Ability to translate strategy into practical, executable marketing and sales support initiatives.
• Strong communication, presentation, and relationship-building skills.
• Comfortable interacting with both operational teams and senior partner stakeholders.
• Willingness to travel regularly across North America (approx. 25-40%)
• Applicants must be authorized to work in the US without requiring sponsorship now or in the future.

Responsibilities

• Channel Sales Enablement Act as the primary marketing interface for OEMs and Distributors within the Industrial Construction segment.
• Support channel partners in sales activities by providing tools, content, and structured programs that improve product understanding, differentiation, and conversion.
• Develop and deploy sales enablement assets including presentations, product narratives, application stories, competitive positioning, and value-based selling materials.
• Support joint business development initiatives with key partners, including customer visits, demos, and commercial workshops.
• Channel Marketing & Brand Activation Develop and execute channel-specific marketing plans aligned with regional sales priorities and overall brand strategy.
• Drive brand visibility and consistency across the channel through merchandising programs, point-of-sale materials, partner communications, and co-marketing initiatives.
• Act as a brand ambassador, ensuring correct and effective use of brand messaging, visual identity, and storytelling throughout the partner network.
• Coordinate and support partner participation in trade shows, industry events, and customer engagement activities.
• Partner Relationship Management Build and maintain strong working relationships with key OEM and Distributor stakeholders, including sales leadership, marketing, and product teams.
• Engage with senior decision makers within partner organizations to reinforce long-term collaboration and strategic alignment.
• Conduct regular business and marketing reviews with selected partners to assess performance, pipeline support needs, and improvement opportunities.
• Market & Competitive Intelligence Monitor market trends, customer needs, competitive activity, and pricing dynamics within the Industrial Construction segment.
• Collect structured feedback from channel partners and field sales to identify gaps, opportunities, and improvement areas.
• Translate market and partner insights into actionable recommendations for marketing strategy, product positioning, and sales tools.
• Cross-Functional Coordination Work closely with Sales, Product Management, Application Engineering, and Corporate Marketing to ensure alignment between channel needs and internal priorities.
• Support pricing actions, promotional programs, and commercial initiatives in coordination with Sales and Marketing leadership.
• Ensure clear communication and consistent execution of marketing initiatives across internal teams and channel partners.
• Key Deliverables Channel marketing plans and execution roadmaps Sales enablement toolkits for OEMs and Distributors Brand and merchandising programs for channel deployment Partner presentations, storytelling content, and customer-facing materials Market and competitive insight reports supporting strategic decisions

Benefits

• Competitive compensation and benefits
• Work-life flexibility
• Recognition and rewards
• Development and career opportunities
• A safe and inclusive workplace
• a competitive salary, health, vision, dental, 401(k) with Rehlko matching, and more

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level