Channel Marketing Manager- Events

About the position

As the Channel Marketing Manager – Events, you’ll be the strategic and executional lead for event media efforts across Highspring and Vaco by Highspring brands. You will be responsible for leading the end-to-end planning, execution, and optimization of our event marketing initiatives. This role is pivotal in driving brand visibility, lead generation, and customer engagement through impactful events, conferences, trade shows, and experiential marketing.

Responsibilities

• Manages and optimizes the company’s presence at industry events, trade shows, webinars, and partner-hosted activations to ensure brand consistency, audience engagement, and alignment with broader marketing goals
• Develops and executes multi-channel event promotion strategies across email, digital, and partner platforms to drive awareness, registrations, and ROI
• Leads internal employee engagement for events by coordinating communications, promoting attendance, and enabling team members to represent the brand effectively
• Partners with executives to support thought leadership visibility at events through speaking opportunities, branded presentations, and personalized engagement strategies
• Oversees all aspects of channel marketing related to events, collaborating with sales, partnerships, and product marketing teams to drive demand generation and partner co-marketing
• Manages event-related web pages, content, and registration workflows to ensure alignment with campaign goals and seamless audience experience
• Analyzes event performance metrics and partner activation outcomes to inform future event strategies, report on impact, and continuously improve program execution

Requirements

• Bachelor’s Degree
• 3+ years of experience in events marketing, preferably in a professional services, B2B or talent solutions environment
• Proven track record managing both organic and paid event strategies and execution
• Deep understanding of social media platform best practices, algorithms, and audience engagement tactics
• Experience with employee advocacy platforms (e.g., DSMN8) and executive thought leadership
• Familiarity with WordPress, HubSpot, Sprout Social, and major ad platforms
• Strong writing and storytelling skills with the ability to tailor messages to different audiences
• Analytical mindset with the ability to pull insights from data and make recommendations
• Ability to craft and execute comprehensive organic and paid social media strategies across multiple platforms
• Deep working knowledge of LinkedIn, Instagram, TikTok, X (Twitter), Meta (Facebook), and emerging platforms
• Strong editorial and visual eye with the ability to collaborate on or oversee the creation of compelling content
• Experience running targeted paid campaigns with clear KPIs and conversion goals

Benefits

• Base compensation between $70,000 and $90,000
• Eligibility for a variety of bonus and financial incentives based on individual and company performance