Channel Marketing Manager

About the position

The Channel Marketing Manager will focus on supporting our Outdoor portfolio of products, sold under the Sunsetter and Graber brands. This person will be responsible for leading the strategy, coordination and implementation of dealer facing marketing efforts with the objective of profitably growing the Outdoor segment of our business. The Channel Marketing Manager will be a self-starter who has a passion for driving results and thrives in a fast-paced environment. You have a gut for great creative ideas and mind for strategy, execution and leverage data driven insight to shape your work.

Responsibilities

• Manage dealer communications including creating and deploying impactful email marketing campaigns to drive dealer engagement
• Ensure that channel partners are effectively trained and equipped with the necessary marketing collaterals and tools to promote our products or services.
• Create and manage dealer facing promotions and incentive programs to drive partner engagement and increase sales performance.
• Collaborate with the broader marketing team to create and optimize marketing materials, including sales presentations, product guides, and digital assets, for channel partners.
• Develop and maintain a strong understanding of our products or services, as well as the needs and preferences of our target audience and channel partners.
• Collaborate with the product management team to develop go to market strategies to introduce new products to dealer base
• Assist with the planning and execution of dealer facing events including tradeshows and meetings

Requirements

• Bachelor's Degree
• Minimum of 5 years of Sales and/or Marketing experience
• Proficiency with Microsoft Office Suite
• Enjoys working collaboratively, yet comfortable operating in ambiguity
• Creative, strategic thinker with ability to translate data into actionable insights
• Skilled presenter
• Self-motivated with a sense of urgency
• Consistent attention to detail and quality; eye for detail