Channel Marketing Manager

Milliken and Company

About The Position

The Channel Marketing Manager, reports to the Product Marketing Lead, and is responsible for activating the Healthcare business go-to-market strategy across clinical, distributor, and partner channels. This role translates product marketing strategy into channel-specific programs that drive demand, accelerate adoption, and enable sales through distributors, OEM partners, and strategic accounts. Working closely with Product Marketing, Sales, and external partners, the Channel Marketing Manager develops scalable marketing programs, content, and enablement tools that help channel partners effectively position and sell Healthcare solutions. This role bridges strategy and execution, ensuring the right message reaches the right customer through the right channel.

Requirements

Bachelor’s degree in Marketing, Business, or related field.
4–6 years of B2B marketing experience, preferably in healthcare, medical device, life sciences, or health technology environments.
Experience supporting multi-channel go-to-market models (OEM, distributors, partners, or integrators).
Strong project management and campaign execution capabilities.

Nice To Haves

Experience working with healthcare products, medical devices, clinical solutions, or regulated markets
Familiarity with partner marketing, distributor marketing, or channel enablement programs.
Experience working closely with product marketing and sales teams.

Responsibilities

Translate product marketing strategy into channel-specific marketing programs for priority markets, segments, and partners.
Develop annual channel marketing plans aligned with revenue targets and go-to-market priorities.
Identify high-value marketing opportunities across distributor, healthcare provider, clinical partner, and strategic account channels.
Ensure consistent messaging and positioning across all partner and customer touchpoints.
Develop enablement programs that equip partners and sales teams with the tools to successfully market and sell Healthcare solutions.
Create partner toolkits including: sales presentations technical content product training module case studies and application guides
Support onboarding and activation of new channel partners.
Partner with sales leadership to identify capability gaps and enablement opportunities.
Plan and execute channel marketing campaigns including: trade shows and industry events digital campaigns co-marketing programs with partners product launch support
Adapt global messaging into channel-specific content and programs.
Collaborate with creative and digital teams to develop campaign assets.
Work with sales teams to create targeted marketing programs that support account penetration and pipeline growth.
Develop programs that drive awareness, engagement, and qualified leads across key channels.
Coordinate channel-specific promotional initiatives and market activation activities.
Partner closely with: Product Management - to ensure offerings align with market needs and are commercially viable. Sales - to tailor messaging, address objections, and generate demand. Sales Enablement - to develop and deploy tools, playbooks, and training across the commercial team. Marketing MBE - for campaign execution, creative and content support, and digital activation. Sr. Manager, Marketing Strategy - to ensure alignment across SBUs and share best practices.
Track performance of channel marketing initiatives and measure impact on demand generation and revenue.
Analyze channel engagement, partner feedback, and market trends to refine programs.
Provide regular insights and recommendations to product marketing and sales leadership.