About the position
The Chief Communications and Marketing Officer (CCMO) is responsible for internal and external communications and for all operations of marketing and communications services and leads the planning, coordination and implementation of strategic communications and marketing programs to foster increased awareness, understanding and support for MUSC's mission, vision, accomplishments and needs among internal and external constituencies. The CCMO manages a team that provides the full range of communication services, including but not limited to proactive communications, media relations, social media, digital media, internal communications, marketing, branding, publications, creative services, advertising, and the implementation and analysis of tactics needed to execute these strategies. As a member of the President's Council (PC), the CCMO works closely with the PC members, deans, executive leadership and the MUSC office of the President in setting overarching strategic priorities and devising communication programs that support university-wide objectives. The CCMO is recognized as an influential leader who makes final decisions for the organization and ensures the achievement of goals and objectives. In addition, the CCMO is the communications point person on crisis communications management for external constituencies who manages important and sensitive issues and provides counsel and support to campus senior leadership in developing strategies for implementing key decisions and in handling of campus-wide issues and announcements of important projects.
Responsibilities
- Develop and implement strategic communications and marketing programs focused on enhancing MUSC's visibility and name.
- Provide expert advice and counsel to campus leadership on effective communication and marketing strategies.
- Develop an in-depth strategic marketing communications plan with an emphasis on digital strategy.
- Create persuasive marketing and communications campaigns that enhance MUSC's reputation.
- Determine metrics and processes for measuring the impact of communications efforts.
- Direct market research studies as required.
- Lead the development of public communications.
- Manage personnel actions, including hiring, performance management, and termination.
- Align departmental strategy and direction with the overall goals of the organization.
- Develop policies, practices, and procedures that significantly impact the organization.
Requirements
- Bachelor's degree required.
- Master's degree in business administration, communications, health care, or related field preferred.
- At least 10 years of executive communications and/or marketing leadership experience required.
- Demonstrated expertise in branding and marketing communications strategy, planning, and implementation.
- Health care, academic, and/or academic medicine communications experience preferred, but not required.
