Chief Growth Officer

Bobbie

22h•Remote

About The Position

Bobbie is creating a parenting culture of confidence, not comparison. And it starts with how we choose to feed our babies. We crafted our European style infant formula with purposefully sourced, organic ingredients to give parents a product they are proud to feed their babies, direct to their doorstep. Bobbie is proud to be the only US formula that is designed to meet both FDA and EU standards. Although 83% of parents turn to formula in the first year of their baby’s life, this is the silent majority that is often shamed for not being able to exclusively breastfeed. Co-founded by two moms and created by a team of mom scientists, nutritionists, pediatricians, and lactation consultants, the Bobbie team knows first hand that there is no one size fits all for feeding. With Bobbie, we hope you can Bottle Boldly. Position Overview We are seeking an exceptional Chief Growth Officer to own Bobbie's core commercial engine. Reporting directly to the CEO, this executive will have end-to-end accountability for our revenue funnel across our two primary channels - Retail Sales and Direct-to-Consumer/E-Commerce - from strategy and planning through execution and performance. The CGO is responsible for driving profitable, scalable growth across our established channels, with deep ownership of the P&L, the customer, and the team that executes against both. The ideal candidate is a seasoned commercial leader with CPG roots, a track record of scaling food and beverage brands through both retail and digital channels, and the operational rigor to lead a high-performing organization through a significant growth phase.

Requirements

15+ years of progressive commercial leadership in CPG, with a strong preference for 10+ years in food and beverage
Proven track record leading commercial organizations through significant growth phases, ideally at or approaching $300M+ scale
Deep expertise in retail sales with established relationships across major grocery, mass, and club retailers
Demonstrated experience building and scaling DTC and e-commerce businesses, including Amazon
Strong P&L management experience with a track record of driving profitable growth across channels
Exceptional leadership skills with experience building, managing, and developing high-performing commercial teams
Strategic thinker with strong analytical capabilities and a data-driven approach to decision-making
MBA from a top-tier institution preferred

Nice To Haves

Experience with emerging or disruptive brands in better-for-you, natural, or organic segments
Track record navigating rapid growth, including supply constraints and capacity management
Deep understanding of consumer behavior, retail dynamics, and the evolving digital commerce landscape
Familiarity with both established retail channels and emerging platforms (online grocery, quick commerce)
Previous C-suite or senior commercial executive experience

Responsibilities

Own the end-to-end commercial strategy across Retail and DTC/E-Commerce, with full P&L accountability for both channels
Set and deliver against revenue targets, translating strategic priorities into annual operating plans, forecasts, and budgets
Define channel investment priorities and trade-offs to maximize revenue and margin across the portfolio
Lead the annual commercial planning process in close partnership with Finance, ensuring plans are grounded, funded, and executable
Serve as the primary commercial voice in the executive team, bringing a clear point of view on market dynamics, competitive positioning, and growth levers
Own the retail sales organization and strategy across all channels - grocery, mass, club, and specialty
Build and deepen strategic relationships with key retail partners and buyers, establishing Bobbie as a preferred partner
Drive distribution expansion, velocity improvement, and shelf presence across the account portfolio
Optimize trade spend and promotional investment to maximize ROI and brand positioning at shelf
Set clear performance targets and hold the team accountable to distribution, velocity, and revenue goals
Own and scale the DTC and e-commerce business across Bobbie's website, Amazon, and other online marketplaces
Develop and execute data-driven customer acquisition and retention strategies that improve CAC, LTV, and overall channel economics
Optimize the full digital funnel - from paid and owned media through site conversion and post-purchase retention
Translate DTC consumer data and behavioral insights into actionable commercial decisions across both channels
Ensure a seamless, brand-right consumer experience across all owned digital touchpoints
Own pricing strategy and architecture across all SKUs and channels, balancing competitiveness, margin, and brand positioning
Monitor competitive pricing dynamics and lead pricing initiatives including increases with disciplined timing and execution
Establish guardrails for promotional activity and evaluate promotional effectiveness against clear ROI thresholds
Build, lead, and develop a high-performing commercial organization across retail and DTC functions
Establish clear metrics, accountability structures, and performance management systems across the team
Foster a culture of executional excellence, collaboration, and consumer-centricity
Partner closely with Brand, Operations, Finance, and Supply Chain to ensure commercial plans are profitable and executable
Collaborate with Finance on financial modeling, business cases, and investment decisions
Align with the executive team on strategic priorities, resource allocation, and commercial performance
Work in close coordination with the innovation function to ensure core channel readiness for new product launches, without owning the 0-1 pipeline

Benefits

Competitive stock options
401k with employer match
Employee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction
US-based remote work model
Flexible Time Off Policy (including Summer Fridays; half days on Fridays Memorial Day through Labor Day)
16 paid company holidays, plus an end of year holiday shut down
16 weeks of paid parental leave with the option to take an additional 8 months unpaid
One year subscription to Bobbie or Baby's Only
$75 monthly internet stipend
Co-working space reimbursement