About the position
Atlas Obscura is seeking a visionary Chief Marketing and Strategy Officer to lead our marketing functions while serving as a key strategic advisor to the CEO and leadership team. This dual-role position combines hands-on marketing leadership with high-level strategic planning to drive growth, optimize revenue streams, and position Atlas Obscura for continued expansion in the travel community space.
Responsibilities
- Develop and execute comprehensive go-to-market strategies across all Atlas Obscura offerings
- Lead brand positioning and messaging strategy for advertising campaigns and overall brand identity
- Orchestrate the intersection of product marketing, ad sales marketing, and brand marketing to eliminate redundancies and maximize impact
- Optimize marketing function performance through strategic resource allocation and process improvement
- Drive consumer revenue growth through subscription program design and evaluation, subscription optimization, membership community development, and partnership with the chief product and technology officer on product feature unlock evaluations
- Build and scale membership-based community initiatives that enhance user engagement and retention in partnership with the chief community officer
- Partner directly with the CEO on company-wide strategic initiatives and long-term planning
- Collaborate with the full leadership team to identify and evaluate new market opportunities, including international partnerships
- Assist the CEO in business positioning with investors and corporate trajectory planning
- Lead strategic assessment of potential partnerships within the travel ecosystem and create framework for partnerships more broadly with the CEO and leadership team
- Assess partnership opportunities for strategic fit, revenue potential, and brand alignment
- Lead cross-functional collaboration to ensure successful partnership integration and execution
- Conduct thorough analysis of effort-to-revenue ratios, guiding decisions between low-lift/high-lift initiatives
- Evaluate and guide blended business development and advertising opportunities
- Spearhead direct outreach efforts and partner collaboration initiatives alongside company leaders
- Lead business model development of new creator initiatives in partnership with the CEO and other members of senior leadership team
Requirements
- 10+ years of progressive marketing leadership experience, preferably in consumer-facing companies
- Proven track record in developing successful go-to-market strategies, brand positioning, and performance marketing
- Demonstrated experience managing complex marketing functions with multiple touchpoints (product marketing, ad sales, brand marketing)
- Strong background in consumer revenue optimization, particularly subscription models
- Experience building and scaling membership-based communities or loyalty programs
- Significant experience in strategic planning and business development roles
- Track record of working directly with C-suite executives on company strategy
- Experience in joint ventures and in brand positioning with investors
- Proven ability to evaluate and prioritize opportunities based on resource requirements and revenue potential
- Experience in partnership development and evaluation, preferably in travel or related industries
- Strong analytical skills with ability to assess trade-offs and make data-driven decisions
- Exceptional leadership and team management capabilities
- Proven ability to work collaboratively across functions and influence without direct authority
- Strong communication and presentation skills for both internal strategy sessions and external partnership discussions
- Experience managing and optimizing cross-functional initiatives
Nice-to-haves
- MBA or equivalent advanced degree
- Previous experience in travel, hospitality, media, or content industries
- Background in community building and engagement strategies
- Experience with both B2C and B2B revenue models
- Track record of successful strategic partnerships and business development deals
- Familiarity with digital marketing channels and emerging marketing technologies
- Strong comfort with data and financial analysis
Benefits
- Opportunity to shape strategy at a unique and beloved brand
- Direct collaboration with CEO and leadership team on high-impact decisions
- Role in building the future of travel discovery and community engagement
- Competitive compensation package including equity participation
- Comprehensive benefits and professional development opportunities
