About the position
The CMO will be responsible for setting and executing our global marketing strategy, managing performance across multiple verticals, and delivering measurable growth in leads, conversions, and revenue. This is a highly strategic and operational role for a proven leader who understands performance marketing at scale, particularly within information publishing, financial education, or crypto/alternative investing spaces.
Responsibilities
- Lead the entire marketing department, including Paid Media, Organic Growth (Content, SEO, Social), and Affiliate Marketing.
- Define and drive the overarching marketing strategy aligned with business goals.
- Build, coach, and scale a high-performing team of marketers, creatives, and strategists.
- Collaborate with Sales, Product, and Operations to ensure alignment on funnel performance and customer lifecycle optimization.
- Oversee 7-figure/month ad spend across Meta, Google, YouTube, and native platforms.
- Ensure profitability and scalability of campaigns with strong ROAS.
- Leverage Agora-style direct response copywriting and funnels to drive conversions and LTV.
- Develop content strategies that grow brand visibility and thought leadership across YouTube, LinkedIn, Twitter/X, and emerging platforms.
- Oversee SEO strategy and execution, including traffic growth and keyword positioning.
- Align content with sales and educational objectives.
- Build and optimize a high-performing affiliate program using industry best practices and tracking platforms.
- Recruit top-tier partners and JV opportunities within the financial/crypto ecosystem.
- Ensure compliance, alignment, and performance tracking across affiliate efforts.
- Own marketing KPIs: CAC, LTV, ROAS, CPL, churn rate, etc.
- Implement robust reporting systems and data dashboards.
- Lead weekly/monthly performance reviews and iterative strategy adjustments.
Requirements
- 10+ years in performance marketing, with at least 5 years in a leadership/executive role.
- Proven ability to lead and scale marketing teams in a fast-growth, remote-first environment.
- Direct response marketing background with a deep understanding of copy, funnels, and customer psychology.
- Experience managing multi-channel campaigns and large media budgets.
- Strong background in affiliate marketing and strategic partnerships.
- Excellent communication, leadership, and decision-making skills.
- Experience with analytics tools (Google Analytics, Meta Ad Manager, Hyros, etc.)
- Previous remote team leadership across time zones.
Nice-to-haves
- Previous experience working at Agora Financial (minimum 1–2 years).
- Experience in the DeFi, Web3, or crypto education space.
- Familiarity with MarTech stacks like HubSpot, ClickFunnels, WordPress, and custom dashboards.
Benefits
- Competitive Salary Package
- Full-time / 40 hours a week
- Unlimited PTO
- Flexible Work Schedule
- Team Off-sites
- Supportive, dynamic culture with team members across 22+ countries
- Entirely remote setup — work from anywhere in the world!
