Chief Marketing Officer

Starwood Hotels•Tampa, FL

About The Position

Starwood Hotels is seeking a bold, brand-obsessed, and commercially driven Chief Marketing Officer to lead the next chapter of growth across its distinctive portfolio: 1 Hotels (nature-inspired luxury), Baccarat Hotels (ultra-luxury heritage), and Treehouse Hotels (playful, experience-driven lifestyle). Starwood is a purpose-driven company, with each brand grounded in a clear mission—from sustainability and conscious living at 1 Hotels, to craftsmanship and heritage at Baccarat, to joy, playfulness, and human connection at Treehouse. This role is responsible for ensuring those missions are not only communicated—but experienced, scaled, and monetized authentically. This is not a conventional hospitality marketing role. You will oversee a multi-dimensional ecosystem that includes hotels, a growing portfolio of Food & Beverage venues, daylife and nightlife concepts, a pipeline of new openings, branded residential marketing, and a rapidly evolving wellness and experiential platform. You will also lead the evolution of 1 Hotels Mission Membership, a non-traditional loyalty ecosystem designed to reward conscious behavior and deepen emotional connection—not just transactional frequency. At its core, this role sits at the intersection of brand, purpose, experiential storytelling, and revenue growth. candidate will play an important role in ensuring the smooth operation of the design leadership team while assisting in the preparation and presentation of design initiatives that help shape the future of the Starwood Hotels brand.

Requirements

A modern CMO: equal parts creative visionary, experience designer, and commercial operator
Proven experience across hospitality, lifestyle, wellness, F&B, nightlife, or adjacent industries (luxury, fashion, entertainment)
Deep understanding of purpose-driven brands and how to translate mission into growth
Fluent in end-to-end customer journey design, not just campaign execution
Experienced in building loyalty ecosystems, membership models, or community-driven platforms
Strong command of social, influencer, and content-led brand building
Equally comfortable with brand storytelling and performance metrics

Responsibilities

Brand Vision, Purpose & Creative Leadership
Define and evolve the global brand narratives across 1 Hotels, Baccarat Hotels, and Treehouse Hotels
Ensure each brand’s mission and purpose are embedded across every touchpoint—from campaigns to on-property experiences
Translate purpose into tangible guest value and differentiation, not just messaging
Oversee creative direction across campaigns, content, partnerships, and storytelling
End-to-End Guest Journey & Experience Design
Own the full guest journey, from inspiration and discovery through booking, on-property experience, and post-stay engagement
Ensure a seamless and elevated experience across hotels, restaurants, wellness, and nightlife touchpoints
Integrate digital, physical, and human interactions into a cohesive, emotionally resonant journey
Identify and optimize moments that drive loyalty, advocacy, and lifetime value
Mission Membership & Guest Journey Innovation
Lead the strategy and evolution of 1 Hotels Mission Membership, a next-generation loyalty platform
Grow a program that rewards purpose-driven behaviors, engagement, and community participation
Integrate loyalty across stays, F&B, wellness, and experiences, creating a unified ecosystem
Leverage data and personalization to deepen guest relationships and repeat engagement
Experiential Programming, Wellness & Activations - From Daylife to Nightlife
Define and scale wellness as a core brand pillar, particularly within 1 Hotels and across the broader portfolio
Lead experiential programming across hotels and venues—from wellness and fitness to music, culinary, and cultural events
Develop signature activations that drive both brand equity and revenue
Activate properties across all dayparts, from sunrise wellness to late-night programming
Revenue, Demand & Performance Marketing
In partnership with and supporting the commercial teams, drive total revenue performance across rooms, restaurants, bars, and nightlife venues
Lead digital marketing, CRM, loyalty, and lifecycle strategies - in conjunction with the commercial leadership
Optimize demand across multiple audiences: global travelers, local communities, and members
Balance brand building with performance rigor—deep fluency in both storytelling and metrics
Social, Influencer & Cultural Relevance
Build a social-first, culturally fluent marketing engine
Develop and scale influencer and creator ecosystems, from global voices to local tastemakers
Oversee content that is platform-native, experience-led, and highly shareable
Drive earned media, conversation, and brand heat across both travel and lifestyle audience
Portfolio & Concept Strategy
Lead marketing across a multi-layered portfolio: hotels, restaurants, bars, rooftops, beach clubs, and nightlife venues
Oversee residential marketing platform for each brand, supporting developers in their sales and marketing efforts, driving the residential brand licensing part of the business forward.
Partner on the creation and launch of new concepts, including F&B, wellness, and experiential formats
Ensure each concept has clear positioning, audience, and identity, while enabling cross-brand synergy
Support a growing global pipeline of openings
Partnerships & Community Building
Forge partnerships with like-minded brands, chefs, wellness leaders, artists, designers, musicians, and creators
Build communities around each brand, not just audiences
Position Starwood at the forefront of purpose-driven hospitality, wellness, and cultural programming
Team Leadership
Build and lead a high-performing, multidisciplinary marketing organization
Inspire teams across brand, digital, PR, social, and property-level marketing
Foster a culture of creativity, accountability, speed, and experimentation
Align centralized strategy with best-in-class local execution