Client Marketing Lead

About the position

As the Client Marketing Lead, you will have the opportunity to ensure delivery of Enterprise Marketing across assigned client segments - both new and existing - to position the BV brand and sell our full portfolio of solutions to contribute to top and bottom-line growth by filling the sales funnel with qualified leads. You will serve as the primary Marketing partner for assigned segment/s.

Responsibilities

• Implement and manage enterprise marketing strategy at the segment and sub-segment level
• Convert client facing segment strategies and plans into marketing plans to reach existing & new clients and new markets
• Develop and apply value propositions for Client types for selling a full portfolio of Solutions across existing and new clients
• Design, build and project manage planned and ad-hoc marketing campaigns for portfolio offerings drawing on the Solutions Marketing resources
• Identify, evaluate, plan, and fulfill event, sponsorship and advertising opportunities in coordination with External Affairs
• Ensure brand management during tactical execution of all client facing marketing efforts
• Plan, schedule, manage and promote content through social media channels aligned with External Affairs/Social Media
• Plan, manage, and develop thought leadership content for key campaign initiatives
• Plan and actively manage budgets for events, associations, advertising, and creative production that support client and market goals
• Plan, manage, analyze and qualify lead generation results in conjunction with Demand Gen team
• Support development of Account Management Plans specific to the client type

Requirements

• Bachelor's degree, with 10+ years of corporate and/or agency Marketing experience
• Experience leading a diverse team for a global organization
• Demonstrated ability to develop innovative and creative marketing campaigns
• Understanding of an integrated marketing mix to support digital and traditional marketing efforts
• All applicants must be able to complete pre-employment onboarding requirements (if selected) which may include any/all of the following: criminal/civil background check, drug screen, and motor vehicle records search, in compliance with any applicable laws and regulations

Nice-to-haves

• Strong track record of integrated marketing in a B2B environment, particularly in a services industry
• Familiarity with energy and industrial manufacturing markets
• Experience with integrated marketing approach to define and differentiate offerings to existing and new clients
• Proven ability to demonstrate geographic and cultural awareness and understanding of planned campaigns to reach diverse client types

Benefits

• Competitive compensation
• 401K match
• Benefits that start day 1
• Flexible work schedules
• Paid vacation and holiday time
• Sick time and dependent sick time
• Company-matched 401k plan
• Adoption reimbursement
• Tuition reimbursement
• Vendor discounts
• Employment referral program
• AD&D insurance
• Pre-taxed accounts
• Voluntary legal plan
• B&V Credit Union
• Performance-based bonus program